There can be little doubt that writing and publishing a book is a great way to build your profile and grow your business. Watch this video interview with publishing maverick, Lisa Messenger to better understand what needs to be done.

Lisa is something of a maverick in the world of book publishing having developed a custom funding and distribution model that is unique in Australia. Her successes have led to her being named a finalist in the 2005 and 2006 Telstra Business Woman of the Year and a finalist for their Champion of Champions Award. Most recently, she was named Entrepreneur of the Year by think tank movement Thought Leaders.

She has personally authored a number of best selling books, including Miracle Marketing, Clever Content, The Ultimate Writer’s Journal and was co-author with Zern Liew of business bestseller, Cubicle Commando.

If you’d like to harness the power of writing in your business, but are not quite ready to pen an entire book, consider delving into article writing as a start. These articles will help:

• The essentials of good business writing
• Seven tips on how to write marketing articles
• Business writing: How to tidy up sentences
• Styles in modern business writing

Video produced with our friends at BNET Australia.