Podcast: How to market a business In tough times
Larry Bloch co-founded Netregistry in 1997 – right in the high diddle diddle of the dot com boom. Things were going swimmingly with the business doubling every couple of months … until mid 2000 when the boom went bust.
But that’s where it gets interesting … really interesting.
You see, marketing a business in boom times is relatively easy – there’s plenty of money and eager buyers – especially in the area of domain names and websites where every one was trying to stake their claim. But how do you manage a business through the down times, and come out the other end shining?
Well, that’s exactly what Larry did. In fact, in 2012, Netregistry is now Australia’s most trusted provider of online services. In this Small Business Big Marketing podcast, Larry shares his inspiring story of business growth. From having a great business idea, to the importance of a strong partnership, to implementing some incredibly smart marketing strategies that were way ahead of their time – you’ll hear it all.
Plus we talk about the online marketing world today and the many opportunities it provides for the small business owner. Larry even gets his crystal ball out and shares with us where he sees the biggest opportunities being in the coming 12-months. Enjoy!
The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving into the episode’s topic.
Sit back, relax and enjoy! 54:36 minutes
To subscribe to this show in iTunes, please head here.