Marketing / Business marketing

Podcast: A behind-the-scenes look at marketing The Voice

Adrian Swift takes us behind-the-scenes of how The Voice is marketed, what they learnt from last year’s success, what messages work best and how they’re using social media to seriously engage with their audience.


The Voice on the Nine Network is a popular TV show in Australia … and Adrian Swift is responsible for making it that way .

Three big marketing learnings from this Small Business Big Marketing podcast are:

  1. Have one significant call to action in all your business marketing communications.
  2. Explore the idea of a Social Hub. Here’s two examples – The Voice’s Social Hub and The City Of Melbourne’s Social Hub.
  3. Listen to your tribe and act on (some of) their advice. David Malone from V8 Supercars does this very well.

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode’s topic. Sit back, relax and enjoy!

Duration: 34: 23 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/marketing-the-voice/

To subscribe to this show in iTunes, please head here.

Tim Reid

is the host of the Small Business Big Marketing Show that discusses how other small business owners from around the world go about their marketing. It's fun, entertaining and always full of helpful ideas and insights for you to apply to your business....immediately!

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