Marketing / Business marketing

Podcast: How James Tuckerman conquered the web

In this podcast, James Tuckerman shares how he built the Anthill brand in to the publishing powerhouse it is today, as well as how he has built a loyal community.


James Tuckerman is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parent’s home. He was 26 years old. In 2004 and 2005, he was named Best Small Publisher in Australia by Publishers Australia. Not a bad achievement!

Then, in early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. (A couple of years ahead of Fairfax and News!).

What few people know is that James made this digital transition on a budget of just $900.

So grab a cuppa, sit back (pen and Moleskine at the ready) as James shares in this Small Business Big Marketing podcast how he built the Anthill brand in to the publishing powerhouse it is today, as well as how he’s invested a huge amount of time and resources in to building a loyal community – something he suggests every small business should do.

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode’s topic. Sit back, relax and enjoy!

Duration: 46:45 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/marketing-podcast-james-tuckerman/

To subscribe to this show in iTunes, please head here.

Tim Reid

is the host of the Small Business Big Marketing Show that discusses how other small business owners from around the world go about their marketing. It's fun, entertaining and always full of helpful ideas and insights for you to apply to your business....immediately!

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