Marketing / Business marketing

Podcast: How to create marketing to attract amazing staff

Tristan White, the founder and CEO of The Physio Co, explains exactly how he attracts and retains great staff.


Tristan White is the founder  and CEO of The Physio Co, which in 2012  was named the eighth Best Place to Work in Australia by BRW magazine. With this award, The Physio Co has been in Australia’s Top 50 Places to Work for four consecutive years in its 9 year history. And in this Small Business Big Marketing podcast, Tristan explains exactly how he feels about workplace culture improvement and how to create a strong workplace culture that ensures he attracts and retains the right type of people.

Tristan’s passion is building The Physio Co to have a strong family-like culture.  The simple approach of being honest, treating people with the respect they deserve and doing it all with a smile is working for Tristan and his TPC team.  The Physio Co delivered more than 108,000 physiotherapy visits to Australian aged care residents and grew to more than 55 team members in 2012. Boom!

Tristan loves to share what he’s learnt. His Culture is Everything blog was listed as one of Australia’s 20 Best Business Blogs in 2011 and 2013.

Tristan believes that Culture is Everything to business success.  With his progress so far it seems to be working. Listen in as he spills the beans on how he’s done it; all whilst living down the cost with his wife and daughter.

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode’s topic. Sit back, relax and enjoy!

Duration:  44: 18 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/workplace-culture-improvement

To subscribe to this show in iTunes, please head here.

Tim Reid

is the host of the Small Business Big Marketing Show that discusses how other small business owners from around the world go about their marketing. It's fun, entertaining and always full of helpful ideas and insights for you to apply to your business....immediately!

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