Marketing / Business marketing

Podcast: How to start a national day for your brand

In 2009, muesli and porridge maker Flip Shelton, decided to start a National Porridge Day. In this interview, Flip reveals exactly how and why she did this.


Flip decided that a National Porridge Day would be a mighty fine way to build both the porridge category in Australia and sell some of her own brand of oatie goodness along the way.

Now starting a national day for anything is no mean feat, however, Flip has done it with aplomb and had some great successes along the way including national (free) media coverage on TV, radio and newspapers.In this fun and revealing episode of the Small Business Big Marketing podcast, Flip tells us exactly how and why she did it. And what her plans are for keeping National Porridge Day run well into the future.

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode’s topic. Sit back, relax and enjoy!

Duration: 32:51 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/marketing-podcastflip-shelton-national-porridge-day/

To subscribe to this show in iTunes, please head here.

Tim Reid

is the host of the Small Business Big Marketing Show that discusses how other small business owners from around the world go about their marketing. It's fun, entertaining and always full of helpful ideas and insights for you to apply to your business....immediately!

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