Marketing / Business marketing

Podcast: Is Yellow Pages still relevant?

Hear what Paul Ascos, Sales Director (Yellow Pages, Victoria & Tasmania) has to say about whether Yellow Pages is still a relevant marketing communications channel for small business.


Is Yellow Pages still a relevant marketing communications channel for small business?

That’s just one of the big questions Tim Reid and Luke Moulton mull over with Paul Ascos, Sales Director (Yellow Pages, Victoria & Tasmania).

We’ll let you be the judge – but in this no holes barred interview Tim and Luke ask all the questions that are on the mind of every small business owner as they decide how to carve up their modest marketing dollar.

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of banter between the hosts Tim and Luke who’ll typically kick off with nuggets of advice and tell shaggy dog stories as they warm up to the episode’s topic. Sit back, relax and enjoy!

Duration: 47 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/yellow-pages-interview/

To subscribe to this show in iTunes, please head here.

Tim Reid

is the host of the Small Business Big Marketing Show that discusses how other small business owners from around the world go about their marketing. It's fun, entertaining and always full of helpful ideas and insights for you to apply to your business....immediately!


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