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Marketing / Business marketing

Share your business pitch in 140 characters

Is Twitter a sign of society’s shrivelling attention span and trivia obsession, or does it provide the strict discipline we need to distil our thoughts into focused nuggets?

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We’ve previously explored the all-important 30-second elevator statement and discussed the benefits of a catchy one-line business tagline, but with the irresistible rise of Twitter, is it time to perfect the art of communicating in 140 characters?

The idea is not new. Twitterature, a morphing of twitter and literature, is a popular book that reworks the key themes of the world’s greatest books in digestible portions of 20 tweets or fewer.

For example, here’s how they tackle a classic scene from Romeo and Juliet.

“Found fair Juliet. She’s dead, and definitely not faking it! (Didn’t move when I poked her.) Alas, I must drink this terrible brew.”

It has also been reported that Ernest Hemmingway wrote the following six-word story:

"If you had 140 characters to tell the story of your business, what would you say?"

 “For sale: Baby shoes. Never used.”

An intriguing and seemingly gloomy story, it sparks much speculation on its deeper meaning.

If you had 140 characters to tell the story of your business, what would you say?

Want more articles like this? Check out the business marketing section.

Deep and meaningful or witty and frivolous, we invite you to leave a comment and share your business pitch in a tweet of 140 characters or less. If you don’t have a business, you could share the vision for the business you’d love to have.

I’ll go first by leaving a comment attempting to sum up Flying Solo in one tweet. And then it’s your turn to share your business pitch!

Peter Crocker

looks after content at Flying Solo. As part of Business Copywriter he partners with digital agencies and corporate clients on websites and digital content. He's the co-author of Flying Solo Revisited: How to go it alone in business.

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