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Marketing / Business relationships

Business partnerships: Think outside the jar

Schools have gone back and there’s a sense of quiet relief around the household. Particularly for the geckos in our garden. Here’s why.

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Gerrish junior is ten and this holiday he’s made life miserable for a handful of geckos. Sorry, I must have been looking the other way.

Being a boy, Jay decided to capture as many lizards as possible and study them in a jar. Lo and behold as fast as he pursued them, they dropped their tails through the awesomely clever process of ‘autotomy’.

Time and again, Jay was left with a wriggling tail while clever lizard raced off wishing wonderboy would stick to his iPod or Nintendo like any normal kid.

This amazing survival technique has a parallel for the solo business owner. Too often I witness individuals who will readily go down with the ship instead of giving a little something away in order to survive and prosper.

What’s better: A 100% of something that isn’t working, or 50% of a business that’s going nuts?

"Jay was left with a wriggling tail while clever lizard raced off wishing wonderboy would stick to his iPod or Nintendo like any normal kid."

I’m not suggesting we all rush out and start formal business partnerships, but I do think it’s a good exercise to at least contemplate a ‘what if?’ scenario now and then.

Want more articles like this? Check out the business relationships section.

How effective might a handful of coaches be compared to a lone gun? How might a web designer approach life if they sat alongside a skilled web developer?

Could three health practitioners handle their admin and marketing more efficiently by coming together under a single brand?

Apparently autotomy is not painful for the gecko, in my experience nor is sharing your business. In fact if I hadn’t invited Sam and Peter to join me in my business, I’d be gasping for breath in a glass jar for sure.

Let me know what you think, by sharing a comment below.

 

Robert Gerrish

is the founder of Flying Solo and helps soloists stay upbeat and energised. He’s recently published The 1-Minute Commute, is a presenter and facilitator and works one-on-one with those needing a refresh. Find out more about his skills and services and his Olympus Trip 35 camera side hustle or connect on LinkedIn.

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