Marketing / Business writing

Persuasive writing: how and why it works

In this video, I catch up with good friend and professional writer & trainer, Paul Jones. Paul is a master of persuasive writing and his tips are simple and easy to apply to anything you write.


In our discussion Paul tells us how to get attention, highlight problems and offer solutions and build credibility and desire. He also explains how low risk offers help get the sale and when and how to get your prospects to take action.

If you’ve ever thought your writing could do with a revamp, get your notepad and watch this video.

This topic is explored further by Lucinda Lions in this terrific article, again on persuasiveness and in this one that looks at article marketing.

Video produced with our friends at BNET Australia.

Robert Gerrish

is the founder of Flying Solo and helps soloists stay upbeat and energised. He’s recently published The 1-Minute Commute, is a presenter and facilitator and works one-on-one with those needing a refresh. Find out more about his skills and services and his Olympus Trip 35 camera side hustle or connect on LinkedIn.


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