Persuasive writing: how and why it works
In this video, I catch up with good friend and professional writer & trainer, Paul Jones. Paul is a master of persuasive writing and his tips are simple and easy to apply to anything you write.
In our discussion Paul tells us how to get attention, highlight problems and offer solutions and build credibility and desire. He also explains how low risk offers help get the sale and when and how to get your prospects to take action.
If you’ve ever thought your writing could do with a revamp, get your notepad and watch this video.
Video produced with our friends at BNET Australia.