Communication skills
Clear and effective business communication skills are essential for running a successful business, but due to the different experiences and backgrounds of each client, it’s not always easy.
This section provides advice on a wide range of business communication skills including how to handle difficult conversations, how to avoid business jargon and anger management. It also looks at specific types of communication including telephone sales techniques, email communication and informal communication.
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Communication skills
Can typos be good for business?
There are plenty of horror stories around about how typos have cost businesses thousands of dollars or caused a lot of embarrassment, but are...
Communication skills
5 simple practices that anyone can use for better writing
Editing helps you to organise and enhance written material – to make information clear, engaging and easy to read. It’s a process to check...
Communication skills
Healthy communication in a pandemic world
Already over the last decade, with the introduction of social networking sites and work collaboration apps like Slack and with the steady rise of...
Communication skills
How to write brand content like a journalist
When it comes to brand communications, it helps to think like a journalist. Here are 5 simple ways to do just that.
Communication skills
My Gumtree ad fail. People laughed. I learnt.
Here’s what NOT to do if you write a Gumtree ad, writes Lucinda Lions. She explains what went wrong and how to write better...
Communication skills
How to handle brutal feedback better
It’s thrilling to have a client gush over your work, but when they give you a response so negative your head spins, it’s easy...
Communication skills
Storytelling superpowers: Using narrative to engage your audience
A well-crafted story about your business is one of the most compelling ways to really reach your customer.
Communication skills
How to write a kick-ass case study: Make the most of your success stories in six simple steps
Write a great case study, and you’ll instantly increase the chance that it’ll be your business that makes a customer shortlist. Heather Woods How...
Communication skills
