Content marketing
Content marketing is a way of engaging people with your business by giving them helpful and interesting 'content' to read, listen to or watch. If you're new to content marketing, these key content marketing strategies will get you thinking about the approaches you might like to take. We also look at how to ignite your content marketing campaign, and how to start honing your small business blogs, podcasts, small business video and visual content. More podcasting and video tips can be found here. Check out our step-by-step course to solo success.
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Content marketing
50 easy ideas for generating business blog topics
Business blogging can sometimes feel like a bit of a chore and when you are so busy doing ‘real’ work, finding business blog topics falls very far down the priority list. Never fear – Karen Dauncey is here to help.
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Content marketing
Reveal your inner author
Jacqui Pretty helps turn people into authors and she reckons that with the right approach most of us can do a damn fine job. In this podcast she walks us through the process and details how long it will take and what it will cost.
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Content marketing
Is it time to launch your own podcast?
In this interview, we hear how Ash Roy got into podcasting and how it works well for his business. If you’re contemplating new strategies and actions for the year ahead, his experiences and tips will help.
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Content marketing
Can a solo entrepreneur effectively market content?
It’s all dependent on how well you nurture your inner Dr. Seuss for writing and your outer Jordan Belfort for marketing, writes Jay Bedi.
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Content marketing
How to stop your blog floating like a lost astronaut in space
5 easy ways to repurpose your blog and keep it in your audience’s loving arms.
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Content marketing
How a podcast can help fill a business
Warrick Bidwell coaches and supports tradies and over the years has built a fine and very niche small business. In this interview, he explains the path he took and how podcasting plays such a key role.
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FROM THE FORUMS
Using a CRM
Hi Andrew, You can try Streak CRM if you use Gmail. I used it for a while and liked it. Keeps it simple. Hubspot has a free CRM now, but haven't tried it. I've…
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Content marketing
Never do this if you’re sharing content on LinkedIn
We've had Adam Houlahan on our podcast before and he's back with some great tips to help you raise your profile. His one 'ninja tip' is something you have to listen to...or pay the price.
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Attracting new business
Our entire course, now part of membership!
We’ve condensed all we’ve learned into our comprehensive step-by-step course and bundled it into Premium Membership, for just $99. Check out Flying Solo membership.
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Content marketing
Who cares what I think?
That's a question Matthew White had when he was considering becoming a contributing writer to Flying Solo. Jump forward a couple of years and it's a different story. In fact, plenty of differing stories and mostly unrelated to his core business.
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Content marketing
The ultimate soloist? What we can learn from Ed Sheeran Inc.
I like Ed Sheeran a lot ... his music and as a bloke. He’s one of the nicest guys you’ll ever meet. And I reckon we could all learn a lot from Ed’s business strategy, write's David Koch.
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Content marketing
How to get your articles published
No doubt you’ve heard a thousand times that ‘content marketing’ is a key marketing strategy for the soloist. But how do you get the attention of an Editor when it seems everyone is trying to do the same thing? Lucy Kippist is Flying Solo’s Community Editor and she gives us some valuable insider tips.
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Content marketing
Influencers: How blogs and brands are benefitting and you could too
In a world seemingly dominated by content creation and obsessed with ‘reach’ and ‘engagement’, where does the independent professional fit in? In this podcast, Bec Derrington returns to help us understand our place.
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FROM THE FORUMS
Marketing Building Company, where to start
What we'd like to do is start taking on more jobs, so we have a few on the go at the same time. Maybe even expand to large new home builds or unit developments. Determining…
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Content marketing
Reveal your inner author
Jacqui Pretty helps turn people into authors and she reckons that with the right approach most of us can do a damn fine job. In this podcast she walks us through the process and details how long it will take and what it will cost.
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Content marketing
11 simple ways to get your online course global success
We’ve all heard of ‘7-figure online course launches’ and the endless passive income they are bringing to many entrepreneurs and experts. But the truth is that many online course launches are a miserable flop.
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Content marketing
11 ways to protect the intellectual property of your online course
Content theft, plagiarism and piracy is part of doing business online, and if even Hollywood cannot control illegal downloads and piracy of their content, how can we protect our intellectual property?
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Content marketing
Everyone has a story
Suzanne Kiraly is on a quest to reveal unsung business heroes and has just published her first collection. In this podcast, she shares some nuggets of wisdom and invites listeners to take part.
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Content marketing
Big benefits from small workshops
As an expert, FAQs are a good measure of demand. Imagine giving your answers in front of a roomful of people. David Jenyns reckons this a great (and easy) marketing action, if you do it properly.
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Content marketing
7 things no one tells you about podcasting
Podcasting is a great way to reach a new audience and show your personality. But before you pull out a microphone and press record, there are seven things you should know.
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Content marketing
How buyer personas will supercharge your business blog
For your business blog to be effective you need to know the challenges, needs and objectives of your customer base so your content can help them and in turn help yourself.
