Content marketing
Content marketing is a way of engaging people with your business by giving them helpful and interesting ‘content’ to read, listen to or watch. If you’’re new to content marketing, these key content marketing strategies will get you thinking about the approaches you might like to take. We also look at how to ignite your content marketing campaign, and how to start honing your small business blogs, podcasts, small business video and visual content. More podcasting and video tips can be found here.
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Content marketing
How the Hansel and Gretel approach helps to build your business
Building your business and finding cut-through online can feel like a slow burn, but don’t give up! PR specialist Annette Densham explains how the...
Content marketing
The difference between editorial, sponsored content and advertising and why you need to know
As a small business wanting to engage in public relations services, it’s important to understand the difference between merit-based editorial, sponsored content and advertising...
Content marketing
Why you don’t click publish on the post
You’ve just written a great post but instead of hitting publish, you hesitate. Why? asks Samantha Meurant, business coach and host of The Rural...
Content marketing
How to write meaningful website copy that makes your business stand out
Today you’re going to find out how to do justice to your business. You’re going to find out how to describe your business in...
Content marketing
How to write the best headlines to get traffic to your site
You think you know how to write an engaging headline – but traffic to your site is slow and your email engagement is down. ...
Content marketing
How you can make the most of LinkedIn for your small business
LinkedIn is an incredibly powerful tool for small businesses and can be leveraged as a content marketing platform, a place for you to establish...
Content marketing
Podcast: The power of self-talk
How often have you caught yourself in a stream of ugly thoughts directed at yourself? It usually happens when things aren’t going well but...
Content marketing
5 quality content ideas to get you more sales
Machines that make work easier have allowed man to travel further, invent, and produce more than any other species on earth. Are there lead...
Business technology
