Content marketing is a way of engaging people with your business by giving them helpful and interesting ‘content’ to read, listen to or watch. If you’re new to content marketing, these key content marketing strategies will get you thinking about the approaches you might like to take. We also look at how to ignite your content marketing campaign, and how to start honing your small business blogs, podcasts, small business video and visual content. More podcasting and video tips can be found here.
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Content marketing
For many business owners, taking the time to write about what you do seems like one task too many on an already long to-do...
Content marketing
Building your business and finding cut-through online can feel like a slow burn, but don’t give up! PR specialist Annette Densham explains how the...
Content marketing
As a small business wanting to engage in public relations services, it’s important to understand the difference between merit-based editorial, sponsored content and advertising...
Content marketing
You’ve just written a great post but instead of hitting publish, you hesitate. Why? asks Samantha Meurant, business coach and host of The Rural...
Content marketing
Today you’re going to find out how to do justice to your business. You’re going to find out how to describe your business in...
Content marketing
You think you know how to write an engaging headline – but traffic to your site is slow and your email engagement is down. ...
Content marketing
LinkedIn is an incredibly powerful tool for small businesses and can be leveraged as a content marketing platform, a place for you to establish...
Content marketing
How often have you caught yourself in a stream of ugly thoughts directed at yourself? It usually happens when things aren’t going well but...
Content marketing
Machines that make work easier have allowed man to travel further, invent, and produce more than any other species on earth. Are there lead...
Business technology
Have you got a brilliant idea for a podcast but no idea where to start, plus you don’t want to sink a heap of...