Content marketing

5 steps to create an irresistible headline

- June 3, 2024 2 MIN READ
headline with wow factor

Today, we live in a digital-first world, where attention spans are shorter than ever. So, says Friska Wirya, the power of a compelling headline—those first two sentences in your post—can either stop the scroll or your target clients keep walking on by.

Whether you’re writing a blog post, creating social media content, or sending out newsletters, the headline is often the first (and sometimes only) chance to grab your audience’s attention. A strong headline not only entices readers to click but also sets the tone for your content.

Here are five suggestions along with examples to help you craft irresistible headlines that will captivate your audience:

1. Pose a provocative question

– “Is Your Business Missing Out on These 5 Game-Changing Trends?”

– “Can You Double Your Sales in Just 30 Days? This Expert Says Yes”

– “Are You Making These Common Mistakes in Your Marketing Strategy?”

2. Promise a solution or benefit

– “Unlock the Secret to Stress-Free Productivity with These 10 Tips”

– “Discover the Surprising Benefits of Incorporating AI in Your Business”

– “Transform Your Finances: How to Save Thousands Every Year”

3. Create a sense of urgency

– “Limited Time Offer: Bonus Playbook for first 50 sign ups”

– “Only 24 Hours Left to Claim Your Free Consultation”

– “Don’t Miss Out on This Exclusive Webinar: Limited to 10 seats”

4. Use numbers and lists

– “10 Must-Try Marketing Strategies for Small Businesses”

– “5 Simple Steps to Improve Your Customer Retention Rate”

– “Top 7 Tools Every Entrepreneur Needs in Their Arsenal”

5. Invoke curiousity

– “The Untold Story of How I Went from Zero to Millionaire – Twice”

– “What Industry Leaders Don’t Want You to Know About xxxxx”

– “The Surprising Link Between Creativity and Business Success”

Effective headlines not only grab attention but set clear expectations about what readers can expect from your content. Remember to keep your headlines concise, relevant, and aligned with your brand’s voice and values. By leveraging the power of compelling headlines, you can significantly enhance your content’s reach and engagement, driving meaningful results for your business.

Experiment with different headline styles and analyse their performance to understand what resonates best with your audience. With practice and persistence, you’ll master the art of crafting headlines that consistently captivate and convert readers into engaged community members.

This strategy works – my book reached #1 in Business Organisational Change only because of the community I’d built on LinkedIn. I invested zero dollars in marketing, PR or advertising. It then reached 3 best selling categories in 48 hours because of the support from my LinkedIn network.

Moreover, harnessing the potential of LinkedIn for your personal and company brand can be a game-changer in today’s competitive business landscape. With over 800 million users, LinkedIn offers unparalleled access to a vast network of potential clients, collaborators, and industry experts. By consistently posting engaging content with captivating headlines, you not only establish yourself as a thought leader in your field but attract valuable connections that can lead to new opportunities, partnerships, and clients.

Still lost and want expert guidance on cultivating the right brand for yourself and your business? Reach out on email or of course DM me on LinkedIn.

This article first appeared on Kochie’s Business Builders. You can read the original here.


Want more? Get our newsletter delivered straight to your inbox! Follow Kochie’s Business Builders on FacebookTwitter, Instagram, and LinkedIn.

Now read this

5 powerful ways to improve your headlines inspired by popular startup taglines

Here’s why you need to upgrade your Flying Solo membership pronto!

  • Share your business journey in an exclusive member profile
  • Get free lifetime access to our Going It Alone digital course
  • Participate in members-only events and experiences
  • Boost your business’ visibility with a Directory listing

$149.95 + GST
Billed annually
  • Andrew Caska

    Caska IP Patent Attorneys

    'Flying Solo opened up so many doors for us - I honestly don't know where I'd be without it"