Content marketing
Content marketing is a way of engaging people with your business by giving them helpful and interesting 'content' to read, listen to or watch. If you're new to content marketing, these key content marketing strategies will get you thinking about the approaches you might like to take. We also look at how to ignite your content marketing campaign, and how to start honing your small business blogs, podcasts, small business video and visual content. More podcasting and video tips can be found here. Check out our step-by-step course to solo success.
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Content marketing
Darren Rowse on the business of blogging
As founder of the massively popular ProBlogger event, and with well over a decade at the forefront of blogging, there's no one better placed to give us a snapshot of the industry.
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Content marketing
3 reasons your website is losing visitors (and how to fix it)
Why is that some websites lose our interest quickly while others keep us clicking? Read on to learn how to drive website traffic to your site.
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Content marketing
3 reasons you should create content for your blog (and two reasons you shouldn’t)
We’ve all heard that publishing content on our blogs is great for business, but how exactly is content marketing great? And is there any kind of content we shouldn’t publish? Jacqui Pretty breaks it down here.
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Content marketing
Content marketing: will your investment pay off?
Content marketing is all the rage for building relationships and converting people into paying clients. But not all content works so how do you guarantee a return on that investment?
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Content marketing
7 things you should never do when starting a podcast
So you’re thinking about starting a podcast, but you want to avoid making the same mistakes all other podcast rookies make. Well, you’ve come to the right place!
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Content marketing
5 things to consider before deciding which content to create
So you know you need to create content as it’s a highly effective marketing tool. But before you start, it’s important to consider these five things first.
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FROM THE FORUMS
Marketing Building Company, where to start
An online presence is an investment. Set a budget and request several quotes, ensure the domain name & hosting is in the business name with access to the passwords. Think…
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Content marketing
7 surprising ways podcasting gives a return on investment
Should you only do podcasting if you can generate an income directly from it? I believe the answer is ‘no’. Yes, money is important, but it’s not the only way you can get return on time invested.
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Content marketing
Content curation: 7 simple steps to getting started
Are you struggling to build lasting online relationships? Content curation is a great way to build a thriving online community and create raving fans.
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Content marketing
Ask the expert: Does generosity really scale?
Do you think people who give away the stuff in their head away for free are crazy? Dan Norris’ friends did. But ultimately, he had the last laugh.
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Content marketing
Seeking new clients? Why not let them find YOU?
Seeking new clients is one of the biggest challenges those who are flying solo face. But what if you could let new clients find you instead?
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Content marketing
Inbound marketing: should you try it?
Looking for an online marketing activity that allows you to stop paying to interrupt people? Then inbound marketing is probably for you!
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Content marketing
10 content ideas to energise your business blog
Out of blog article ideas? Think outside of the box and energise your business blog with these 10 content ideas to refresh your digital marketing.
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Content marketing
Blog headline tips: Writing effective blog headlines
Want to attract more traffic to your blog articles with killer headlines that stand out from the crowd? Then follow these blog headline tips.
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Content marketing
How to ignite your content marketing campaign
With a strategic, engaging and consistent approach, your content marketing campaign can help to improve your website performance. Find out how.
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Content marketing
Why your business needs an I.F.G.
In this article find out what an I.F.G is, and why it’s a non-negotiable component of your website’s home page.
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Content marketing
Podcast: Financial adviser embraced content marketing
Financial advisor Charles Badenach has fully embraced the concept of content marketing and in this podcast he shares his learnings.
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Content marketing
Collaborative content marketing
What happens when your content marketing ideas run dry and your audience loses interest? Team up with like-minded businesses to expand your content, and ultimately – your reach.
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Content marketing
How content marketing can help the sales process
That blog post you wrote a while ago? It could be your key to landing new clients. Here’s why.
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Content marketing
Podcast: How to get clear on your editorial mission
Joe Pullizi, head of the Content Marketing Institute, and Tim Reid explain how to launch your content marketing strategy by getting clear on your editorial mission.
