In this podcast Richard Everson, who owns and runs a guesthouse in rural Australia, talks about the concept of precision marketing and how to over-deliver with your customer service.

Richard Everson owns and runs Schonegg, an award winning guesthouse in rural Australia.

Recently Richard sent Tim Reid an email requesting an interview, and it was this part of the email that caught Tim’s attention: “My wife and I own Country Guesthouse Schonegg. We love the business and after 10 years, 7 tourism awards and over 65% repeat/referral business, we like to think we’ve learnt a thing or two about marketing.”

Richard has also been a chef at a Michelin hat awarded restaurant in London and worked on the QE2 – so he knows a thing or two about customer service.

This Small Business Big Marketing podcast covers:

• The concept of precision marketing.
• How to over-deliver with your customer service.
• The power of Trip Advisor.
• And the importance of creating packages (for Teddy Bears!).

About these podcasts: The Small Business, Big Marketing< podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode’s topic. Sit back, relax and enjoy! 

Duration: 38:58 minutes 

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/richard-everson-customer-service

To subscribe to this show in iTunes, please head here.