What do innovation, guerrilla marketing, and price positioning have in common? They’re all marketing strategies Tom Potter, founder of Eagle Boys Pizza and Crusty Devil Bakehouse, has used to build his brands.
Apart from a few technical difficulties and interruptions, this Small Business Big Marketing podcast extracted some real life marketing gold including:
- Guerrilla marketing tactics that Tom used to launch 10 new pizza shops in four weeks in New Zealand, where he and his team came up with a cool idea that attracted a lot of positive attention and some free media action too.
- How a well thought out Price Positioning Policy can help you to focus on what you are selling and the value of your products. Tom mentions how a lot of businesses react to pricing models from competitors, when they really should be focusing on their own products and the value of those products. He shares some wise words that… not every business model you are competing against is the right strategy for the marketplace and if you follow them you may not be around for too long.
- The importance of innovation and how it can distract you from having to compete on price. Tim discusses some great innovations that Tom introduced at Eagle Boys and found it interesting that he was able to find a point of difference in a crowded marketplace for both of his businesses.
- And why checking out your competition can give you some great ideas to differentiate and provide your customers with an experience.
And a whole lot more!
About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode’s topic. Sit back, relax and enjoy!
Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/marketing-podcast-154/
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