Digital marketing

Reeling it in: Are Instagram Reels still relevant and how can they boost my business?

- May 20, 2022 3 MIN READ
Smartphone showing Instagram Reels home screen

With the rise of popular video-only social media platforms like TikTok, many small business owners are wondering if there’s still value in utilising Instagram’s Reels feature. Founder of So Social, Amani Youssef, explains why Reels are still relevant and how to use them for your business.

You’ve been living under a rock if you haven’t heard about Reels, one of Instagram’s latest products for short-form video content. Inspired by TikTok, Instagram saw an opportunity to add a new content form to their platform that is allowing businesses to get creative with their social media content strategies.

Instagram’s Reels feature is a separate tab in the app which displays videos no more than a minute long. Engagement rates are at an all-time high, and more and more videos are going viral every day, helping businesses capitalise and gain the exposure they never may have had through static images.

Below are some reasons your business should ABSOLUTELY be using Instagram Reels, and a few tips to get started:

woman creating video with smartphone in store

Be bold and show your brand’s personality

Reels are a great way to show off your brand and the team behind their favourite products – insert some personality into the content, and BAM, you’ve discovered your brand’s honest voice.

Text and photo posts are great, but they struggle to convey the personality and likeness of your brand in a relatable way! Reels watchers want to see real people, real faces, and real videos about their favourite brands.

Be creative!

Bid farewell to the standard corporate nonsense that may have once dictated social media. Reels allow creators and businesses to add filters, effects and captions and overlay them on top of trending music.

With all of these tools at a brand’s disposal, have a bit of fun and test out certain effects and see how the videos perform and drive traffic to your website or handle.

Nobody likes a boring video – let your creative juices flow and reap the rewards!

New audience

Consumers prefer video-based content over anything else at the moment. With each new platform, there comes a new audience that may not be aware of your brand – use this to your advantage and create new content to relate to an entirely different market segment.

Instagram shares Reels with people they think may be interested in your products and services, so you will automatically reach a new audience by sharing a Reel! Reels are not just shown to your existing audience.

Not only can this drive new customers, but it also expands your brand’s reach – so get out there and become the leading content voice in your industry.

Reels are evergreen

Unlike a standard Instagram post, a Reel does not disappear after it is viewed by a user. The algorithm can continue to show the video to new users weeks and months after it was first published.

Video-based content attracts longer-lasting attention – consumers are naturally more gravitated to videos. They’re more likely to share them and keep the content alive for a long time.

This means that when your brand posts a Reel, it’s not dead after a few hours – you’ll likely see engagement well after publication which demonstrates a much higher return on investment for your social media team.

So, what are you waiting for?

It’s time for your brand to get on Instagram’s Reels platform, grow awareness, drive sales, and become the industry leader.


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Now read this:

Why your business must have a TikTok strategy in 2022

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  • Andrew Caska

    Caska IP Patent Attorneys

    'Flying Solo opened up so many doors for us - I honestly don't know where I'd be without it"