Digital marketing

Tips and ideas to build your short-form video strategy

- June 15, 2023 4 MIN READ
short-form video marketing

Short-form videos have become a powerful tool for businesses to engage and reach their target audiences. These videos offer businesses, brands and companies the opportunity to deliver content quickly and effectively, and with the right strategy, they can be used to boost engagement and drive conversions, writes digital marketing expert, Adam Stewart, founder of Digital Bond Marketing.

Typically under five minutes in length, short-form videos are ideal for delivering concise messages that are easy to consume.

This kind of video is also highly versatile; it can be used for ads, promotional campaigns or educational purposes. From how-to tutorials to product demos, the possibilities are endless.

Unlike long-form videos which require more time and resources, short-form videos can be created quickly and inexpensively, and they are also easily shareable, giving them the potential to reach a larger audience.

But what exactly do you need to consider when getting started with short-form videos? Below I’ve listed a couple of strategies that you can implement.

Strategies for short-form videos 

Young woman creating social media video in fashion studio

Have an engaging hook

Having an engaging hook is crucial when creating short-form videos, as it is the first impression that your audience will have of your content.

A hook is a brief but attention-grabbing statement or visual that draws the viewer in and creates interest in the video. In fact, studies show that viewers decide whether to keep watching a video within the first three seconds.

Use humour or curiosity

Using humour or curiosity can be an effective way to pique the interest of your audience. Consider starting your video with a surprising fact or a witty joke that relates to your video’s topic.

Optimise for mobile

Short-form videos are often viewed on mobile devices, so it’s important to optimise your video for mobile viewing. Make sure your video is formatted for mobile devices and choose fonts and text sizes that are easy to read on a small screen.

Create a strong call-to-action

A strong call-to-action is essential for driving conversions from your short-form video. Make sure you clearly communicate what you want your audience to do, such as visiting your website, making a purchase, or subscribing or following your account.

4 handy short-form video ideas

Young female baker creating social media video while baking cake

1. Behind-the-scenes

Behind-the-scenes videos are effective because they create a sense of exclusivity and transparency for the viewer. They allow the audience to feel like they are getting an inside look into the company and the people behind it. This helps to build trust and credibility, which can lead to increased engagement, loyalty and sales.

Some examples of businesses that could benefit from behind-the-scenes videos include fashion brands, food and beverage companies, and entertainment studios. These industries are highly visual and rely on creativity and innovation, making behind-the-scenes footage a perfect fit.

2. Life hacks for productivity

Life hacks for productivity are an excellent short-form video content idea. These videos provide viewers with quick and easy tips to help them be more efficient and effective in their work and personal lives.

With the increasing demands of the modern world, people are constantly searching for ways to improve their productivity and get more done in less time. Short-form videos that offer practical and actionable advice in this area can be highly valuable to viewers, making them an effective way for businesses to engage with their audience and build their brand.

Some examples of life hacks for productivity videos include time management tips, organisation strategies and goal-setting techniques. These videos can be created quickly and inexpensively, and they can be easily shared on social media.

3. Reviewing popular products

When creating a product review, it’s important to provide your audience with a balance of both information and personal opinions. Start by introducing the product and highlighting its key features and benefits. If possible, include demonstrations of the product in use, as this can help your audience get a better understanding of its functionality.

Make sure to include your personal experience with the product, including any pros and cons that you have noticed. This will help your audience understand how the product performs in real-life situations. Be honest and transparent in your review, as your audience is looking for authentic opinions from someone they trust.

4. Reacting to new products, services or trending news

Reacting to trending news within your niche or industry is an effective way to create engaging short-form videos. Not only does it keep your content relevant and up-to-date, but it also positions you as a thought leader within your industry.

For example, if you run a financial firm, you could create short-form videos reacting to the latest trends in investing or stock market updates. By offering your insights and opinions on these topics, you are providing value to your audience and establishing yourself as an expert in the field.

When creating these types of videos, it’s important to stay on top of the latest news and developments within your industry. Keep an eye on relevant publications, social media channels and industry events to ensure that you are aware of any trending topics.

Additionally, it’s important to approach these videos with a unique angle or perspective. Don’t just regurgitate the news – add your own insights and opinions to the conversation. This can be done through snippets of interviews with industry experts or data analysis.

In conclusion, short-form videos have become an indispensable solution for businesses looking to engage and reach their target audiences in a fast-paced and ever-evolving technological landscape. These videos offer businesses the ability to deliver content quickly and effectively, while remaining highly versatile and easily shareable.

Overall, short-form videos provide a unique opportunity to drive conversions and boost engagement. As such, they are a must-have for any business looking to establish a strong online presence and connect with their target market.

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