If you want your audience to connect with your brand, engagement is a must. Upping the ante on your content strategy can help you attract more customers. However, if you want your brand to sing, enlist the help of a freelancer to take your concepts to the next level.
Today’s consumers have high expectations of brands. With so many businesses hustling for their eyeballs, getting cut-through and brand engagement can be tricky. To win the attention of consumers, companies need to create content that is informative and impactful.
According to recent research by Upland, 97 per cent of marketers believe that content will be as important, if not more important, than user experience when engaging a customer. So how can you up your content game? Interactive content is a great place to start.
The benefits of interactive content
Why interactive content? Interactive content has higher engagement rates and allows your customer to have more control over their user journey. It makes it simpler for you to capture data and is great for personalisation. It can also deliver a goldmine of insights into your customers. Whether it’s a survey, a quiz, an infographic or a whitepaper – interactive content can also help you build trust and create a positive perception of your brand.
Three types of interactive content you should try now
Forget flow charts and pie charts to analyse your research pieces: infographics can be a great way to share valuable information about your brand with your customers. Some inspired graphics can work wonders in turning dry survey findings into bite-sized, digestible, helpful information for your clients. You can also use infographics to lead your customers’ journey – directing them to useful areas of your website. Find an infographist here
Surveys and Polls
From Google surveys to Facebook polls to qualitative research, surveys and polls are an excellent way to connect with your customers. They can be used for fun, for feedback, or to assist you in capturing information about your clients. You can use quizzes to road-test new ideas before taking them to market or try a full-blown survey to get a deep dive into your customers’ needs and wants. Need help creating a survey? Fiverr’s freelancers can assist.
Whitepapers and eBooks
Now you’ve gathered all that information from your surveys and polls, it’s time to do something with it. Interactive whitepapers and eBooks can deliver highly engaging content. If the data and insights gathered are helpful, they can also make excellent lead magnets for your business. Traditional PDFs are so 2020. eBooks allow you to add supplementary content to make your findings sing. You could add animated video explainers. You could flesh out key concepts with interactive graphs or even add in calculators or data tools. Forget static PDFs and go interactive instead.
These are just a handful of ways you can make your content more eye-catching. Why not give at least one of them a try and reap the rewards?
Ready to give interactive content a try but don’t know where to start? Give Fiverr a try. Unlock the power of a verified, trusted talent pool that will help you fast track an interactive content plan.
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