Digital marketing

What to look for in a great digital marketer

- March 16, 2023 3 MIN READ
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Are you looking to hire a digital marketer for your business? If so, it’s critical to make sure you find the right person to fit your business. After all, they will be responsible for driving traffic and leads to your website and converting them into customers, writes Adam Stewart, founder of Digital Bond Marketing.

But what makes a good digital marketer? Some certain skills and qualities can help ensure success.

Here is what I think you need to look for in a digital marketer, as well as some of the key elements you should consider when making your hiring decisions.

Excellent communication skills

Digital marketers must have excellent communication skills to effectively work with companies and teams. They need to be able to articulate their ideas clearly and efficiently, as well as listen and interpret feedback.

It is also important for digital marketers to be able to collaborate with other team members, customers, and stakeholders to ensure a more streamlined process.

Ability to understand analytics data

It is without a doubt that digital marketers need be data-driven and be able to understand analytics data to make effective marketing decisions.

From ad analytics to organic impressions, digital marketers should be able to interpret the data and draw meaningful conclusions, and determine which strategies are most effective in reaching their target audience.

Working experience in SEO

In the world of digital marketing, SEO cannot be overlooked and so, digital marketers should have a thorough understanding of SEO to maximise the success of their digital marketing initiatives for a company. After all, search engine optimisation plays a significant role in improving the visibility of one’s site in organic search engine results.

For digital marketers to effectively optimise websites for SEO, they should have a thorough understanding of the various components of SEO, such as keyword optimisation, content optimisation, backlinking strategies, and technical aspects such as page speed and mobile responsiveness.

marketing strategy mind map

Understands social media marketing strategies

Apart from SEO, digital marketing professionals also need to be an expert in crafting social media marketing strategies to effectively reach a business’ target audiences.

This requires a well-thought-out strategy that takes into account various factors such as audience demographics, channels used, content type and messaging.

Ability to create and manage PPC campaigns and social media ads that convert

Digital marketing experts have the unique ability to create and manage successful pay-per-click (PPC) campaigns and social media ads that convert. Good digital marketers can use their knowledge, expertise and experience to develop campaigns that will not only bring in conversions but also build relationships with potential customers.

When creating a PPC campaign, digital marketers must be able to target the right audience and craft compelling messages that will encourage users to click on their ads. They need to understand how to analyse performance data and make necessary adjustments as needed. By monitoring trends and customer behaviour to identify opportunities, they can create campaigns that maximise conversions while keeping costs low.

Additionally, they should also be well-versed in social media ads as these ads are a powerful tool for digital marketers to reach their target audience and generate leads. Digital marketers need to be able to design and manage social media campaigns that are tailored towards their target market. They must understand how to use different platforms such as Facebook, Twitter, LinkedIn and more.

A master content marketer

A great digital marketer understands the power of content marketing and can leverage it to achieve success for any organisation.

As content marketing focuses on publishing and strategically distributing content to reach a targeted audience and generate leads, it involves creating content that provides value to the reader or viewer, such as blog posts, articles, videos, podcasts, infographics, and other forms of content.

Finally, great digital marketers are creative in their approach to content marketing — they bring fresh ideas to the table and remain open-minded about different ways to reach their target audience. They also have an understanding of different types of content, from webinars to infographics, and know how to use each type to effectively engage their audience.

By combining all these skills, digital marketers become true masters of content marketing and can drive real results for their organisations.

With these skills combined under one roof, any organisation can benefit from having an experienced master digital marketer driving real results for them.


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