As TikTok‘s popularity continues to rise across all age groups and demographics, businesses who want to leverage social media and really connect with their target audience would be wise to embrace the video-based platform, writes digital strategy expert, Adam Stewart.
Simply having a presence on TikTok is not enough.
As we’re almost halfway into 2022, it’s already been proven that the social media app has been growing in popularity. Brands, businesses, millennials, Gen Z internet users, and even older individuals are all on TikTok.
Therefore, if you want to reach your audience and drive awareness and conversions, you need to have a strategy on how you are going to best leverage the platform to your advantage.
- What kind of content are you going to post?
- How often will you post?
- Who will be responsible for creating and posting content?
Answering these questions is critical to your success on TikTok. But these are just some of the considerations to think of.
Without a plan, you will likely struggle to gain any traction on the platform. But with a well-thought-out strategy, you can reach a large audience and achieve your marketing goals.
TikTok facts, data and statistics
TikTok is a great platform for reaching potential customers. The app has a very engaged user base, though it’s popular with the younger generations, there can still be a market and many opportunities for you to tap into and maximise.
To stay ahead of the curve and remain competitive in this digital age, you need to know the vital statistics and data that will help guide you when crafting your strategy.
Here are some of the important facts to take note of:
TikTok is growing fast: After its launch in 2016, it has become one of the world’s most popular social media platforms.
TikTok has a very engaged user base: As reported by Backlinko, the app accumulates 1 billion active users every month, and the average TikTok user spends 52 minutes per day on the app. It’s also one of the most downloaded apps during the first half of 2021.
TikTok is extremely popular with the younger generation: If you take a look at Hootsuite’s Digital 2022 Global Overview Report, you can see a breakdown of the age group, countries and genders of TikTok users in terms of ad reach.
TikTok is a great way to reach a global audience: TikTok is available in more than 150 countries and in 75 different languages.
TikTok has a variety of ad types: Most of the ad types that TikTok offers are geared to drive some sort of engagement. Take for instance the Branded Hashtag Challenge where users can join in on creating their own content that is relating to or supporting the challenge. On the other hand, some companies are utilising Branded Effect Ads to entertain their target audience, as well as allow them to become familiar with the company’s brand personality. Besides the two ad types mentioned, TikTok has In-Feed Ads, Top View Ads, Spark Ads and Brand Takeover Ads that businesses and brands can opt for.
TikTok is a place to create videos that are highly shareable and engaging: Because TikTok videos are short and entertaining, anyone can create a great piece of content that has the potential to go viral and reach a wide audience.
It is safe to say that if your strategy is not properly detailed or executed, you’re missing out on a huge opportunity to reach your target audience.
Tips for creating your TikTok strategy
Below you’ll find some helpful tips when creating a successful strategy:
- Create interesting and engaging content that your target users are excited to see.
- Connect with other influencers on the platform.
- Use relevant hashtags to reach a wider audience.
- Run ads that are creative and target your specific audience.
- Analyse your data to see what’s generating your desired results and what’s not.
- Engage with users who not only comment on your posts or ads, but also users who are considered to be your target audience.
- TikTok is all about creativity, fun and evoking interest among its users. So this is the perfect opportunity to show off your brand’s unique voice or sense of humour.
It’s important to remember that TikTok isn’t just a passing trend – it’s a powerful social media platform that your business should be using to help achieve your marketing goals.
If you follow these tips, you’ll be on your way to crafting a successful TikTok strategy that will help you reach your target audience and drive more conversions that matter.
Don’t wait any longer to start planning your TikTok strategy. The sooner you get started, the better positioned you will be to achieve success on this rapidly growing platform.
If you want to stay ahead of the curve, you need to start leveraging TikTok now.
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