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How to write your LinkedIn profile and get found online

What is the number one reason you do not spend time on LinkedIn? Many people say it’s because they’re not sure how to approach it. They know it’s not the same as Instagram and Facebook (which is true, because it’s not social media) and so it feels less familiar.⠀

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As your 24/7 online ambassador, your LinkedIn Profile plays a very important role in helping clients and hiring managers decide if you are for them.

With more conversations happening online at the moment, LinkedIn’s a great way to stay meaningfully connected to your professional community. I want you to be proud of your LinkedIn Profile! And I meet WAY too many people who say “Please don’t judge me by my profile. It needs work!” If I’m describing you, here’s some tips and a solution to help you confidently write your LinkedIn Profile.

Where to begin with writing your LinkedIn Profile to be discovered by more people online right now

I used Melbourne’s first lockdown to create a virtual masterclass that guides you through how to write every key element of your LinkedIn Profile. It takes all the guesswork out of knowing what you need to write, whether you are a business owner, business leader or job seeker. This masterclass is the key to getting your share of the increased traffic that’s online and on LinkedIn at the moment.

You can read more about my Profile Essentials masterclass here or read on to learn some of the things you can do right now to help get more eyes on your LinkedIn Profile. 

What LinkedIn can do for your Business

For businesses, when someone’s wanting to use your services or find someone with your specialties, they will research this skill set on LinkedIn.

LinkedIn has 277% higher B2B conversion than Facebook and Twitter*.

What LinkedIn can do for your Career

For job hunters, when head hunters, recruiters and hiring managers are searching for suitable candidates, they are also searching on LinkedIn for particular specialties and skills.

90% of recruiters are on LinkedIn**.

*Hubspot **LinkedIn

What You Need to Know About Getting Found on LinkedIn Right Now

Let’s look at what will help you turn up in more searches by showing you how you can optimise, or strengthen, your LinkedIn Profile, so you have more eyes on your profile when people are searching for someone with your skill-set on LinkedIn.

What is Your Current LinkedIn Profile Strength?

As a general rule, LinkedIn rates your profile as beginner, intermediate and all star. Having an All Star status LinkedIn Profile is like getting a 5 star review for a restaurant.

Beginner LinkedIn Profile

If your profile strength is at beginner level you have lots of work to do! I recommend adding your current position at the very least. There are some great incentives to add more detail to your LinkedIn Profile.

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LinkedIn states that once you reach intermediate level you are 8x more likely to get noticed by hiring managers and 10x more likely to be contacted.

Intermediate LinkedIn Profile

Once you’ve added your position, it’s time to add your profile photo. LinkedIn states that members with a photo get up to 27x more profile views.

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Once you add detail in the About section, add a photo and list some of your skills you will strengthen your profile and move towards All Star status.

All Star LinkedIn Profile Status

What does this even mean Karen? I had one of the lovely humans who road tested the Profile Essentials masterclass ask me this after she’d enrolled and was making her way through the masterclass modules.

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This prompted me to add the following explanation to this module, to help her [and hopefully also YOU] get your head around why having an All Star status LinkedIn Profile is so important.

Here’s how I explain it in the Profile Essentials masterclass module. This is an example of what you can expect from me in this masterclass.

A Simple Analogy to Explain the All Star status LinkedIn Profile Concept

Having an All Star status profile is not just a good thing, it’s how LinkedIn rates the strength of your LinkedIn Profile. Perhaps it helps to think of it this way.

Do you rate your restaurant experience?

The Profile Strength Meter, and having a profile with All Star status, is Linkedin’s way of giving you a 5 star rating for your LinkedIn Profile.

Having an All Star status LinkedIn Profile also means you are more likely to come up in search versus your competitive set on LinkedIn if people are searching your particular skills (think ‘page one on Google’)!

You may have noticed that LinkedIn has a profile completion meter to help show you how your profile stacks up, with quick tips on how to improve your profile in minutes.

The more complete it is, the more you’ll stand out.

Karen Hollenbach

is the founder of Think Bespoke, a specialist Melbourne based consulting firm that provides personalised LinkedIn training, social media management services and career planning for individuals and businesses.

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