A tip for time-efficient content marketing
Producing content for your blog, vlog, podcast or other people’s websites can take a lot of time. One trick to help you save precious hours is to do it in one big batch.
I’m using content marketing almost exclusively to get the word out about my new start-up. One thing people always ask me is: how do you produce so much content? A lot of people can’t find the time with all of their other business duties to sit down and create content.
Well, how about taking a week off and creating a quarter of a year’s worth?
In the final week of December last year, I decided to dedicate my time to a content-producing marathon. I still had to oversee my team and support users, but I tried to focus as much as I could on creating content, and everything else that wasn’t 100-per-cent essential was put on hold.
"In the final week of December last year, I decided to dedicate my time to a content-producing marathon. "
This is what I achieved within the week (with no staff):
- I wrote four blog posts on various topics, including business start-up metrics, start-up videos, a launch case study for my business and a plan for the content marathon itself.
- I started a new podcast for web design companies called Agency Talk. Within the week it was on iTunes and I’d organised, recorded, edited and published four episodes with leading agency owners (including detailed show notes). A week or so later it was in the new and noteworthy section of iTunes.
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- I organised, recorded, edited and published six interviews with entrepreneurs from around the world for my existing podcast Web Domination, including a great one with Flying Solo’s Robert Gerrish! The editing is the real time drain, but most of the recording was done in a few hours.
- I produced a Google vs. Apple illustration (outsourced for $15).
- I organised for someone I met in a forum to write an awesome 3000-odd-word guest post to go up on my blog.
- I also appeared on three other sites during the week, including two podcast interviews and a written interview on a well known blog on blogging tips.
I decided to publish it all at once (because I can’t help myself) but I could easily have held onto all of this content and scheduled one piece a week to be published on WordPress and mentioned through my social media channels.
It would have given me enough content marketing for the first quarter of the year.
Do you struggle to find the time for producing content?