Online marketing
The internet has fundamentally changed how people search for and hear about goods and services. In this section you’ll find online marketing tips to help you take advantage of this ever changing opportunity. Some of the topics covered in this section include digital marketing trends, SEO techniques, using Google AdWords campaigns, SMS marketing and tips for improving your online presence. Check out our step-by-step course to solo success.
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Online marketing
Seven free ways to improve your online presence
You can do many things to improve your online presence. Here are seven that can have the biggest impact, and they’re free!
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Online marketing
Hiring an online marketer on a tight budget?
If you’re hiring an online marketer on a shoe string budget, it’s vital to think about six important things before handing over your cash.
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Online marketing
Be someone on ‘The Internet of Everything’
What exactly is the Internet of Everything? And why is it important to be on it? Find out.
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Marketing
5 tips to shine online
Explore principles to help soloists stand out, engage customers and generate more from their websites and online activity. Just being on the web is no longer enough, this video explains the means to truly get noticed.
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Online marketing
Five tips for hiring a local marketer
Some people like to hire local online marketing providers, even though it’s not necessary. If you fall into this category, consider the following five tips.
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Online marketing
How to outsmart your online competitors
In this article find out who you’re competing with online and what useful insights you can gather from their marketing strategy.
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FROM THE FORUMS
Using a CRM
Hi Andrew, You can try Streak CRM if you use Gmail. I used it for a while and liked it. Keeps it simple. Hubspot has a free CRM now, but haven't tried it. I've…
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Online marketing
How to personalise your eCommerce website
Personalisation creates better shopping experiences, increases sales and encourages repeat business. It’s time to get personal with personalisation.
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Online marketing
Online advertising: What works?
Online advertising includes Google AdWords, Facebook ads, SEO, LinkedIn ads and more. Let’s look briefly at each to see how they can work for your business.
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Online marketing
Do your budgets need a new year spruce up?
There are 100s of accountants and bookkeepers in Flying Solo's Member directory, ready and waiting to help grow your business. Learn more about them and check out their profiles.
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Online marketing
The challenge of online advertising
Technology has changed the face of marketing for businesses worldwide, and while we’re beginning to understand what works, the true key to success of online advertising is still yet to be discovered.
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Online marketing
Podcast: Stop waiting for your website to be perfect
This is the story of how Vintage Tub and Bath, a $25 million dollar a year online and offline business, started from under two brother’s parent’s deck.
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Online marketing
Podcast: Email marketing tips for small business
Many small business owners use email marketing as part of their marketing strategy, however, the majority just aren’t getting the return from their investment that they’d like.
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FROM THE FORUMS
Marketing Building Company, where to start
What we'd like to do is start taking on more jobs, so we have a few on the go at the same time. Maybe even expand to large new home builds or unit developments. Determining…
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Online marketing
Content marketing: Developing a content strategy
Content might well be king, but only if you have a good content strategy. Here are some tips for getting clear on what you want your content marketing to achieve, and how to make it happen.
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Online marketing
Podcast: Content marketing with Joe Pulizzi
Joe Pulizzi, the Founder of the Content Marketing Institute, reveals everything any small business owner needs to know in order to ride the content marketing wave.
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Online marketing
Five easy ways to create visual content
Images, infographics and videos are the order of the day in the world of visual content marketing. Here’s how you can get a piece of the visual action.
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Online marketing
A tip for time-efficient content marketing
Producing content for your blog, vlog, podcast or other people’s websites can take a lot of time. One trick to help you save precious hours is to do it in one big batch.
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Online marketing
The value of repetition in email marketing campaign
One-off advertisements aren’t as effective as repeated messages. But repetition can make customers tune out as well. Here’s how to hold your customers’ attention.
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Online marketing
Top five content marketing strategies
Content marketing is a well known way to drive traffic to your website, but which methods get the best results? Here are five content marketing strategies that I’ve found to be most effective.
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Online marketing
Get the most out of daily deal campaigns
Daily deal campaigns can be a valuable part of your overall marketing mix, as long as you do your research and ensure the deal is properly structured.
