Online marketing
The internet has fundamentally changed how people search for and hear about goods and services. In this section you’ll find online marketing tips to help you take advantage of this ever changing opportunity. Some of the topics covered in this section include digital marketing trends, SEO techniques, using Google AdWords campaigns, SMS marketing and tips for improving your online presence. Check out our step-by-step course to solo success.
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Online marketing
Lessons from the road: 5 tips for online success
Part of my role in the Driving Business Online seminar series was to present my ‘Five tips for online success’. Let’s look at how the theories stack up after a few months on the road.
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Online marketing
Why mobile matters if you sell online
As custodian of Flying Solo’s website analytics, I’ve watched our mobile traffic rocket up from around five to 17 per cent this past year – and we don’t even have a mobile site! What does the mobile revolution mean for small business retailers?
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Online marketing
A brilliant tool to assess your online marketing
To improve the results from your online marketing, you need to consider the top, middle and bottom of your marketing funnel, and assess how effective you’re being at each stage.
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Online marketing
The lowdown on online deal sites
If your competitors are clocking up sales by offering bargains on the online deal sites, you’ve probably wondered whether your own business should deal itself in.
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Online marketing
Does your online marketing need a push?
We've around 200 online marketing specialists in our Member directory, ready and waiting to help grow your business. Read more about them and check out their profiles.
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Online marketing
Is your free offer irresistible?
So you want to capture people’s details when they land on your website. Should you give them a free offer in return? And how can you best position it to entice people to subscribe?
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Online marketing
Using pull marketing online
To really leverage your website, you need to make it the hub of your marketing system, and to ensure that your marketing activities are pulling people to your site. Here we discuss how to successfully use pull marketing.
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Online marketing
Marketing your business online
Assuming you have a website, you can be open for business 24/7 – but you’ll need to market your site if it’s going to be successful. These six tips for marketing your business online will help.
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Online marketing
Potential drawbacks of affiliate marketing
My last article provided a compelling case for using affiliate marketing, however with unscrupulous types abounding online, there are some dodgy practices to look out for. I’ll explain what they are.
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Online marketing
How to build a profitable online business
Tim Reid and Luke Moulton chat to Guro Bob (Robert Somerville) about online marketing.
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Online marketing
Digital is seriously devaluing your industry. Now what?
You can embrace it or you can ignore it, but you can’t deny it. The mushrooming global online marketplace is disrupting the value proposition of every industry, including yours.
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Online marketing
Online lead generation: Turning website visitors into leads
Why are some websites successful with online lead generation and thrive on pay-per-click (PPC) traffic like AdWords while others get poor results from the same traffic?
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FROM THE FORUMS
Marketing Building Company, where to start
Well firstly, Congrats with your business. A business with already some word of mouth is already 10 steps ahead. I'm in an industry that offers a higher ticket product…
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Online marketing
Six benefits of affiliate marketing
When administered and managed correctly, affiliate marketing can be a powerful online marketing strategy. Here are a few benefits of affiliate marketing.
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Online marketing
Podcast: Marketing must do’s to get your business found online
Pete Williams and Dave Jenyns talk to Tim Reid and Luke Moulton about how they go about getting their businesses found in the quagmire that is the internet.
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Online marketing
Online marketing ideas: Leveraging your online marketing
As someone who makes a living building online businesses, I have a strong bias towards online marketing. It’s the best channel to promote your business, but of course it’s not the only channel.
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Online marketing
Podcast: How to promote a bricks & mortar business online
Want to learn more about online marketing? Hear how entrepreneur, Dave Jenyns, has taken a bricks and mortar retail business into the online world.
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Online marketing
Generating leads through your website visitors
Understanding the role your website plays in your business can help convert visitors into leads and sales, just by highlighting contact details appropriately. Read on to find out more about generating leads through your website visitors.
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Online marketing
Word of mouth marketing
Are you just a soloist or are you an exceptional soloist? Your customers know the answer to this question, and they discuss it amongst themselves and even with strangers. Here we discuss word of mouth marketing.
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Online marketing
Doing business on the Internet
People you have never met face to face or even spoken to can become your best customers or suppliers. So how does it happen, and where can you find them? This article looks at doing business on the Internet.
