Online marketing
The internet has fundamentally changed how people search for and hear about goods and services. In this section you’ll find online marketing tips to help you take advantage of this ever changing opportunity. Some of the topics covered in this section include digital marketing trends, SEO techniques, using Google AdWords campaigns, SMS marketing and tips for improving your online presence. Check out our step-by-step course to solo success.
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Online marketing
Online marketing tips for local businesses
Often I hear “my web site doesn’t work because I only service local clients”. Here are online marketing tips for soloists to effectively market their local business on the Internet.
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Online marketing
Get serious about online marketing strategies
In the 2008 Understanding Micro Business survey, you told us online marketing strategies such as websites and social networking were among the top ways to find new clients. Yet only 53% of us soloists have a website we’re happy with.
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Online marketing
Creating a lead generating website
Creating a website whose sole ambition is to generate leads can be a very profitable exercise. A lead generating website provides valuable tools or resources for your potential clients, in the hope that they will then share information with you.
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Online marketing
Using affiliate marketing to generate leads
One of the big hurdles for solo businesses is generating leads. How would you like people you’ve never met promoting your business online round the clock and you only have to pay them when you make a sale? Welcome to the world of affiliate marketing.
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Online marketing
Why the online brochure is not dead
At the risk of suffering the wrath of website developers and online marketing consultants the world over, I’m going to go out on a limb and say “There is nothing wrong with a simple static online brochure website!”
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Online marketing
How to boost website traffic and sales
The first step to boost website traffic and sales is to get listed in the search engines. Unsurprisingly, Google dominates this field, and is likely to yield the largest amount of traffic to your site.
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Online marketing
How to make visitors stay on your website
The problem of how to make visitors stay on website looms large in the solo business community. No matter what your site’s purpose, you need loyal visitors. Capturing and keeping them means ensuring they are so happy nothing can steal them away.
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Online marketing
Online scams: Are you in danger of being dot conned?
As a solo business owner, you can’t walk over to the next cubicle and ask your colleague what they think of the email you just received. So how do you make sure you don’t fall for online scams?
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Online marketing
Seven tips to multiply your online sales
When putting your products onto your website, don't sit back and expect the orders to roll in, instead create an online sales strategy to generate interest in your online offering.
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Online marketing
Internet marketing: Breaking down technical skills barriers
In our Internet marketing series, we talk about how a website, a blog, autoresponders and pay per click advertising can help your business. If online marketing excites you, but you are nervous about your technical skills, you do have options.
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Online marketing
Getting website traffic
You may know how to look for a business via a search engine, but do you understand how to generate your own flow of website visitors and encourage them to visit again and again?
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Online marketing
Internet marketing: Creating an effective business website
An effective business website lets you communicate with prospects to a degree that no print publication can match. Why have a static brochure website when you could be using Internet marketing to your advantage?
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FROM THE FORUMS
Marketing Building Company, where to start
Well firstly, Congrats with your business. A business with already some word of mouth is already 10 steps ahead. I'm in an industry that offers a higher ticket product…
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Online marketing
Internet marketing: Its use as a business growth strategy
How can Internet marketing be incorporated into your solo business growth strategy? This article is the first in a seven part series outlining the process of establishing a website that sells and how to build a client base using just online marketing.
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Online marketing
Getting targeted web traffic
So your business website is up and running. But is anyone visiting it? Here are some tips to drive the right kind of traffic to your site.
