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Customer experience
What’s the secret sauce to those businesses that always seem to have plenty of completely satisfied customers? Give the people what they want –...
Digital marketing
As TikTok‘s popularity continues to rise across all age groups and demographics, businesses who want to leverage social media and really connect with their...
Public relations
Investing in public relations campaigns can be confusing for business owners who don’t really understand how to measure their success. Kathryn Van Kuyk and...
Content marketing
Building your business and finding cut-through online can feel like a slow burn, but don’t give up! PR specialist Annette Densham explains how the...
Marketing
In a sea of competing products and businesses, if you don’t stand out and show off your uniqueness – what makes you different from...
Digital marketing
With the phenomenal rise of TikTok has come another notable rise – that of the social media influencer. Business coach and social media strategist...
Public relations
A great public relations campaign can be quickly undermined by different messaging on your social media platforms. Kathryn Van Kuyk and Anthony Caruana, co-founders...
Marketing
As 2022 rolls on, some social media marketing trends are beginning to stand out as outliers as businesses battle it out to be noticed...
Branding
The ability to tell a story is a valuable skill, especially in business. The elements of a good story are the same whether you...
Marketing
As a best-selling author, international speaker and owner of Marketing to Mums, Katrina McCarter is Australia’s number one expert on marketing with no money....