Customer experience
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Digital marketing
Why your business must have a TikTok strategy in 2022
As TikTok‘s popularity continues to rise across all age groups and demographics, businesses who want to leverage social media and really connect with their...
Public relations
How do you know if your PR campaign is working? 4 ways to measure PR success
Investing in public relations campaigns can be confusing for business owners who don’t really understand how to measure their success. Kathryn Van Kuyk and...
Content marketing
How the Hansel and Gretel approach helps to build your business
Building your business and finding cut-through online can feel like a slow burn, but don’t give up! PR specialist Annette Densham explains how the...
Marketing
Stand out from the crowd! Why being a cookie-cutter business costs you
In a sea of competing products and businesses, if you don’t stand out and show off your uniqueness – what makes you different from...
Digital marketing
The phenomenal rise of TikTok – where did all these young ‘influencers’ come from?
With the phenomenal rise of TikTok has come another notable rise – that of the social media influencer. Business coach and social media strategist...
Public relations
How using social media effectively can reinforce your PR campaigns
A great public relations campaign can be quickly undermined by different messaging on your social media platforms. Kathryn Van Kuyk and Anthony Caruana, co-founders...
Marketing
Join the party! 5 social media trends you’d be wise to embrace in 2022
As 2022 rolls on, some social media marketing trends are beginning to stand out as outliers as businesses battle it out to be noticed...
Branding
The five top things that make a great brand origin story
The ability to tell a story is a valuable skill, especially in business. The elements of a good story are the same whether you...
Marketing
