One of the lessons of being disrupted by COVID-19 has been a reminder of the power of running a truly flexible small business. One that can respond quickly to a change in customer expectations and even, as many small business owners have done – time for a pivot; a radical change in the overall strategy of the business. Yellow Online account manager David Costi joins Flying Solo editor, Lucy Kippist for this episode.
Podcast 230: How to create an ‘on all the time’ marketing strategy
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