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Marketing / Public relations, PR

How to use Personal PR and get noticed

When it comes to meeting potential clients, you never get a second chance to make a first impression. Effective personal PR holds the secret.

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Research has proven that 67% of first impressions are accurate. Your image tells the world who you are and where you are going. Your business image says the same. Every email, voicemail, and phone call you make creates first impressions that build your brand.

In person, how you shake hands, make eye contact, conduct yourself in social situations and the clothes you choose to wear contribute to your personal brand. As a soloist – you are your business and how you project yourself is vitally important to the success of your business.

Welcome to the concept of Personal PR.

Your image is like the weather. People notice when it’s extremely good or extremely bad. People shouldn’t judge us by our outward appearances, but of course you know they will. First impressions can indicate to a potential client your sense of style, ambition and self-confidence level.

"People shouldn’t judge us by our outward appearances, but of course you know they will."

Another measure of your success in dealing with people is due to personality.

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Your voice, way of talking, eye contact, body language and the way you develop relationships with your clients all count towards giving you a ‘manner’. Your personal manner speaks loudly to other people.

You may need to do some self-analysis on your plus and minus personality traits before establishing a self-satisfying public image. Sometimes things like aggravating speech habits, lack of good manners, sloppy dress or grooming can be your worst enemies. Punctuality, your tone of voice; these are the things about you that speak loud and clear to others. Make sure that they’re working for you.

You’ve no doubt invested a lot of time, effort and money into setting up your own business and learning many new skills – why not invest some time and effort into yourself – you’re worth it!

  • Brand all letterhead, newsletters, email messages for a professional image.
  • When it comes to personal branding, establish a strong visual image. Be aware of grooming and professional dress sense. Walk tall.
  • Try to get rid of bad habits, develop self-confidence and charm. Don’t forget to smile!

Sue Currie

is the managing director of Sue Currie Communications, a company providing successful solutions to businesses, organisations and independent professionals on enhancing image, reputation and brand.

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