Implementing a public relations strategy (or PR strategy) is a great way to generate free publicity for your small business, although it needs be done well to be a success.

Here we cover some of the many different ways of generating free publicity including through the use of media interviews, a media release and article writing. We also provide tips on compiling a communications toolkit, making your PR pitch stand out and getting radio publicity.

Check out our step-by-step course to solo success.

Public relations

Marketing in a crisis

- October 19, 2020
The unprecedented events of COVID-19 took many small business owners by surprise. Yet Australians are used to navigating business during a crisis. From drought...