Marketing
Implementing a public relations strategy (or PR strategy) is a great way to generate free publicity for your small business, although it needs be done well to be a success.
Here we cover some of the many different ways of generating free publicity including through the use of media interviews, a media release and article writing. We also provide tips on compiling a communications toolkit, making your PR pitch stand out and getting radio publicity.
Check out our step-by-step course to solo success.
Marketing
Get noticed by journalists
Free publicity is priceless, but it can be hard to get a journalist's attention. In this video, Robert talks to Flying Solo contributor Philippa...
Marketing
Local community sponsorship: Think locally before donating
Often when a small business opens, local community organisations look to them for donations. They all have worthwhile aims, so how do you choose...
Marketing
Will public relations (PR) make me money?
Public relations (PR) is often thought of as a form of marketing without a measurable return on investment (ROI), but nothing could be further...
Marketing
Turning media coverage into sales
Congratulations! Your DIY publicity efforts are starting to pay off. Now it’s time to think about turning media coverage into sales.
Marketing
PR Tips: Make an event of it
Attending, speaking at and hosting events are all valuable opportunities for public relations. Here’s some PR tips to make them work for your business.
Marketing
Podcast: How to generate free publicity
Free publicity? Bring it on! Tim Reid & Luke Mouton's entertaining and insightful podcast shows you how to get the word out... for free.
Marketing
Publicity tips: Building PR momentum
Just a little bit of media attention may be all it takes for your publicity to snowball, taking your micro business out of obscurity...
Marketing
Preparing the perfect media pitch
You’ve identified your business news hook, and you’re geared up to generate news about your business. Now it’s time for the media pitch.
Marketing
