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Marketing / Sales strategies

Three tips for selling and packaging YOU

Putting yourself out there and selling your services can be one of the biggest challenges. These three essential tips will help.

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Selling yourself brings up all sorts of tricky stuff like vulnerability, authenticity, likeability, trust, fear of judgement, fear of failure and even fear of success. When you sell a service, that service is you – there’s complete transparency. At times it can stretch you well outside your comfort zone.

These three essential tips will help you step into your power and presence when selling and packaging YOU.

1. Be afraid but do it anyway

Fear is not going anywhere, so the best thing you can do is accept and manage it. Fear is the fuel that will propel you to where you want to go. Fear simply means you care.

One helpful thing is to focus on the feeling of achieving your goal. How will you feel after you’ve delivered that speech or program? Confident, accomplished, elated, proud? Whatever your desired feeling, visualise yourself achieving your goal and feel it like you’re already there.ice and put it out there

One of the key obstacles entrepreneurs face is perfectionism, which in turn feeds procrastination. It becomes a vicious cycle. But there comes a time where you have to get it out there. Your offerings are a work in progress and through feedback and refinement, you’ll get closer to where you really want to be.

"One of the key obstacles entrepreneurs face is perfectionism, which in turn feeds procrastination. It becomes a vicious cycle. "

This of course does not mean compromising on quality, but it does mean moving past the paralysis of procrastination.

Want more articles like this? Check out the sales strategies section.

3. Invest in your personal growth

The only guarantee in business is change, which includes an ongoing investment in education and personal development. For you, that might look like an online program, a coach/mentor or your local toastmasters.

Take steps to acquire the skills that will strengthen and support you. Seek out support groups because they will become your own personal cheering squad. Surround yourself with people who will celebrate your wins and who will pick you up if you’re down.

Whether you’re an introvert, extrovert or in between, if you’re a business owner, the art of selling and packaging you is an essential skill to learn. It just takes a little patience and practice.

What are your thoughts on selling and packaging YOU?

Helen Roe

inspires and invigorates great minds to build a business they love.

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