Social media allows people from all over the world to view, share, comment on and discuss content via the internet. In this section we provide tips on how to use different social media platforms including Snapchat, Facebook, Instagram, LinkedIn, Twitter and Periscope to promote and grow your business.
Whether you are new to social media or have been using it in your business since it first emerged, you will find something to interest you.
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Marketing
There’s plenty of rhetoric talking about consumer trends, but what does the data tell us about changing consumer behaviours and what can businesses learn?...
Marketing
Karen Hollenbach has seen a lot of mistakes made by people on LinkedIn. Here she shares the nine most common ones.
Marketing
Use what you have to your advantage. What makes your business unique is exactly what should drive your social media, says Nicola Moras.
Marketing
Got a trade or service-based business? Here’s how to make social media work for you - bad reviews and all!
Marketing
Does your engagement vibe on LinkedIn do you justice? Sue Parker explains how you put it to the test.
Marketing
A recent report by Statista predicts there’ll be 3.02 billion social media users worldwide by 2021. How will your brand stand out?
Marketing
Social media is not set and forget. You don’t join up, post or pin one or two things and then gleefully tick it off...
Marketing
From improving your ‘organic reach’ to incorporating chatbots into messaging apps, we show you how to boost your social media engagement.
Marketing
Emily Osmond started out studying politics and jumped at an opportunity to get involved in broadcast news, thinking this exposure may just help. It...
Marketing
See you later, Snapchat! Next year’s social media trends will make your brand hard to beat, says Claire Stevens.