A reluctant member of Generation Y, Amanda leapt off the soloist cliff in 2007 after working too long at a Big 4. As the owner of Untangle the Web, Amanda enjoys helping small business owners who are in the complete dark about 'computers'. Her business designs, copywrites and photographs for small business owners, so they don't have to waste valuable time looking for each individual professional - professionals they don't even know how to qualify.
Amanda's blog focuses on guiding small business owners through the fundamentals of design, copywriting and marketing techniques to strengthen their small business. Her obsession with books is causing her hallway to narrow alarmingly. Amanda lives in Sydney's Coogee with her husband Alan and their boy Lex.
Make everything as simple as possible, but not simpler - Albert Einstein
Technology
Google+ is the talk of the town. It’s been spruiked as the latest and greatest, ready to quash Facebook and Twitter in one fell swoop. If you would like Google+ explained in plain English, read on.
Marketing
Publishing content is an excellent way to position yourself as an authority in your industry. But unless you have a firm content marketing strategy, you may be wasting your efforts.
Marketing
You’ve been told that retweeting tweets is a quick way to share knowledge – and you’re lending someone a hand. But how does it reflect on you? Here are some retweeting tips to consider.
Technology
Disappointed that you’ve only had a handful of subscribers to your email newsletter? These website enhancements will help you create a newsletter sign up readers can’t resist.
Technology
Often overlooked, your website contact page plays an integral role in nurturing a successful relationship with a potential new client – or stopping it dead in its tracks.
Productivity
Thanks to a close encounter, I’ve recently learned that failing to plan for success can be more harmful to your business than you think.
Technology
Buttons are one of the most effective ways to lead your reader to your page’s call-to-action. Here are seven ways to make your call-to-action buttons irresistible.
Marketing
Exposing yourself online can help you gain trust, establish your cred and grow your business. But done badly, it could ruin you. Here are some helpful social media tips.
Marketing
It’s a lovely feeling knowing others think enough of us to make business referrals. But no matter how good their intentions, it’s not always a great fit.
Marketing
Generating business referrals is the ultimate in marketing. They’re credible, powerful – and they’re free. But how do you undo the damage when referrals go wrong?
Technology
Your homepage is arguably the most important element of your website. In just a few minutes each, these six quick steps will rejuvenate your website homepage copy and get it working harder.
Technology
Successful web design is an involved and time-consuming process. These strategies will help you get the best from both your web designer and your budget.
Marketing
Mismanaged client expectations can be unpleasant, costly and damaging to your reputation. So what is the best way of managing client expectations to stop them biting you on the backside?
Marketing
Everything’s in place. The desk is organised, your pencils are sharpened, the distractions are distracted. Enter stage left, writer’s block. Now what? How do you beat writer's block?
Wellbeing
I’m in business for many reasons. One is to make myself happy, and another is to make others delighted. But what if, to make others happy, I have to compromise my work integrity?
Wellbeing
I love chatting to my clients and find exchanging snippets strengthens our relationship. I often chat about children as it’s a fairly safe topic to discuss. Or so I thought.
Technology
You’ve been handed the keys to your brand new website, and are ready to tell the world. But how exactly are you going to promote your website, and will it cost the earth? Consider these seven good ol’ fashioned tips.
Technology
You’ve read enough articles telling you why you should blog. What about reasons not to blog? This will help you objectively decide whether you should or shouldn’t start a blog.
Technology
Your website's homepage is Increasingly the first impression of your business, and this piece of prime real estate can make or break your cred. So what can you do to keep your visitors reading?
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