Ben Paul is the Director and founder of The BD Ladder. He is a consultant with over 20 years’ experience in sales and marketing. Ben helps his clients to win work, respond to tenders successfully and to develop practical and actionable Business Development/Sales plans and strategies. He is passionate about helping providers of B2B services, and has a strong track record of working with professional services firms.
Ben is kept busy by his two very active young sons and lives with his wife in Auckland. He works with domestic and international clients.
"Progress is impossible without change, and those who cannot change their minds cannot change anything." – George Bernard Shaw
One thing everyone is aware of, is that the world has changed. It has changed economically and socially. In different countries and regions, we are starting to emerge from our bubbles to a different normality. Most people are also aware that in the last big economic downturn, the GFC, those who invested in their brand and marketing activities came out of it stronger than their competitors.