Ben Paul is the Director and founder of The BD Ladder. He is a consultant with over 20 years’ experience in sales and marketing. Ben helps his clients to win work, respond to tenders successfully and to develop practical and actionable Business Development/Sales plans and strategies. He is passionate about helping providers of B2B services, and has a strong track record of working with professional services firms.
Ben is kept busy by his two very active young sons and lives with his wife in Auckland. He works with domestic and international clients.
"Progress is impossible without change, and those who cannot change their minds cannot change anything." – George Bernard Shaw
Now that the new normal is upon us, if you haven’t already, now is the time to revisit your plans. No doubt your business, like everyone else's, is facing up to a new future and is having to adapt rapidly. Therefore, what new plans do you need for the new normal? Is your Business Development Strategy ready to help you thrive in our new economic climate?
Many people used lockdown to start building a new fitness regime. With gyms shut, it was on us all to build a new discipline of daily fitness. Now gyms have re-opened, many people are back into their weekly or daily routines. It is these routines or habits which lead to an improved fitness or body shape.
One thing everyone is aware of, is that the world has changed. It has changed economically and socially. In different countries and regions, we are starting to emerge from our bubbles to a different normality. Most people are also aware that in the last big economic downturn, the GFC, those who invested in their brand and marketing activities came out of it stronger than their competitors.