Cath Connell is passionate about helping micro and small business owners take a more 'wholehearted' approach, and build a successful business WITHIN a life.
She is the founder of Wholehearted Marketing, a boutique marketing consultancy providing 1:1 consulting and mentoring, training workshops, practical resources and hands-on support.
"You must be the change you wish to see in the world.” - Mahatma Gandhi
If you’re a Melbournite like me, welcome to Lockdown 2.0. For those of you who cautiously emerged from your hidey holes to run retail stores, gyms, restaurants, event businesses and all those other wonderful “in person” businesses, only to be sent back again a few weeks later, I feel for you – I really do.
Having an ideal customer profile or Avatar is really important. But too often they’re full of irrelevant information, rather than a useful tool for deeply understanding what your audience needs and how you can help them. How does yours rate?
I recently celebrated my 6th Biz Birthday. It’s a funny number – not one that we think of as being substantial or anything special, but to me it's meaningful.
Are you worried that business has dried up and you desperately need to get more work in the door – right now? Perhaps it is worth appreciating this quiet time as a gift and using it productively as a way to grow both professionally and personally.
Social media has made it easier than ever to “market” our businesses, but it’s important to remember it’s not our only option!
Are you falling out of love with your business? Here’s a quick and easy way to bring passion AND profit back.
We all love a magic marketing pill and if we believe the hype, the sales funnel is it! But is it really all that it is cracked up to be?
Love being a soloist? Maybe it’s time to look at other ways to 'grow' your business says Cath Connell.