It’s a struggle to create regular content that shows our prospective customers who we are, what we do well, and why clients rave about our community. Cynthia Marinakos helps small businesses tell their stories: so they sell more by selling less.
Cynthia is a Melbourne-based copywriter and online communications consultant at Akkos Digital. She has more than 10 years experience in marketing and communications. You’ll find her contributions in Flying Solo, The Mission, The Startup, Better Marketing, and The Writing Cooperative. She interlaces topics such as writing and startups, to traveling and food.
Her heart races wildly when she thinks up new and better ways to help clients – and their customers. Like creating more persuasive sales emails that convert. More personable blogs. Service pages that get found – and get you leads.
When she’s not at her desk, you’ll find Cynthia rock climbing, hunting for farmer’s markets with hubby, or doing downward dogs, goats, and rabbits with her young daughter.
It’s a bonus – and an incredible privilege – to be paid for doing what makes her soul smile.
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"Even when the sky is filled with clouds, the sun still shines above." - Unknown
It was the call I was dreading. She told me about how she’d lost most of her members. People had lost jobs and couldn’t continue the service. My long time yoga teacher and dear friend Jaymala was calling everyone personally. Bad sign. I really didn’t like the way this was going:
Connecting with our customers, suppliers, and partners during a crisis can be difficult. Yet it’s also an opportunity to strengthen our relationships. Responsive and careful communication is an underrated part of running a business. It’s important usually, yet even more so when your business and customers are affected by crisis situations.
Writing for social is the last thing on your mind when you’re a small business owner, isn’t it? Especially when you’re flying solo.
My mate Garon is a pleasure chef — oh, I mean, pastry chef. He specializes in croissants. “Why would I spend $5 on a croissant when I can get one from 50 cents at the supermarket” you may ask, as Garon once overheard a man asking his partner as they walked past his market stall.
Having a client who didn’t quite fit my business — and my life — started to weigh on my Mind, writes Cynthia Marinakos.
Screw motivation. Instead, take responsibility for your career. Your business. Your writing. Your relationships. Your life.
A great ending is like a good dessert. It needs to leave your reader satisfied. Check out these five examples of writing good endings and why each of them worked!
It doesn’t matter how tasty your content is. If you haven’t created a mouthwatering golden crust, no-one will want a bite out of it. Try these headline formulas in your next epic piece of writing.
How often do you delete emails without opening them? Those are the emails we want to avoid writing for our mailing lists. Consumers check email at random all day long. Even in the bathroom!