Ellen feels most herself in front of a piece of prose, deep in the chapters of a book, or when submerged in pop culture and fashion publications. However, her entrepreneurial spirit is strong, and as a business owner, she loves exploring the balance of passion and logic.
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When your favourite blogger makes their success look easy, the truth is far from the perception. The reality of making it as an online blogger is bleak, but completely achievable if you work smart (and hard!).
Most small business owners undertake the role of website designer at some stage, purely by necessity. Coming from this former professional designer, there are simple tricks to being a successful designer, and none of them involve design skills!
When I launched my first website, I made too many mistakes to count. But after years of wisdom, failures and wins, I show you exactly how to launch a website like a pro!
While all the advice you are absorbing is aimed to build your business, a lot of advice is given to you based on an outsider looking in. Unfortunately, most outsiders don't know the full story of how you operate, why you make those choices and what values you have that drive your business, writes Ellen McRae.