Fiona is an Australian entrepreneur and currently writes at DoTheThings.com – providing actionable tips for business owners and entrepreneurs in the thick of it.
She has previously grown and sold a couple of businesses, and worked with thousands of other businesses along the way. Her last venture was WOMO – Word Of Mouth Online – Australia’s number 1 business reviews site. WOMO was acquired by Oneflare in 2015. Prior to this, Fiona helped build an IT services firm (later acquired by Telstra), and worked as a Strategy Consultant for Accenture.
Fiona has an MBA (Melbourne Business School) and is also the third Australian woman to summit Mount Everest. Fiona is currently sharing a new experience with her family in France and is enjoying blogging while pondering her next business venture.
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"Being busy is a form of laziness–lazy thinking and indiscriminate action." - Tim Ferriss
Prioritisation is arguably the most important skill for any individual to acquire and spend time honing writes Fiona Adler.
There’s one simple productivity hack you can easily introduce says Fiona Adler. It will make massive improvements to your productivity and help you get more of the important things done.
Short term goals are one of the most powerful, yet under-rated tools for achieving amazing things writes Fiona Adler.
If email is ruling your life, now’s the time to do something about it! Fiona Adler shares 7 tips to help you take control of your inbox.
It’s incredibly frustrating to work hard all day and end up with a to-do list that’s longer than when you started! But an action list could be the solution…
For a new business, your business plan needs to step you through several milestones. Unfortunately, some of us skip steps, while others get stuck along the way. Neither works.
Since most business plans are useless, creating a business plan isn't a priority for many businesses. Fiona Adler shows how to create a really useful, one-page business plan that will actually help drive your business forward.
It’s been 10 years since I stood on the summit of Mount Everest. But the lessons I’ve learned from climbing Everest will be with me for life.
When I started my last business, I was pregnant with my first child. I had no idea what it would be like running a business around family.
Customer testimonials are one of the most effective, but under-utilised marketing tools available. Here is the step-by-step process I use to collect compelling customer testimonials.