Fiona is an Australian entrepreneur and currently writes at DoTheThings.com – providing actionable tips for business owners and entrepreneurs in the thick of it.
She has previously grown and sold a couple of businesses, and worked with thousands of other businesses along the way. Her last venture was WOMO – Word Of Mouth Online – Australia’s number 1 business reviews site. WOMO was acquired by Oneflare in 2015. Prior to this, Fiona helped build an IT services firm (later acquired by Telstra), and worked as a Strategy Consultant for Accenture.
Fiona has an MBA (Melbourne Business School) and is also the third Australian woman to summit Mount Everest. Fiona is currently sharing a new experience with her family in France and is enjoying blogging while pondering her next business venture.
Social media links:
"Being busy is a form of laziness–lazy thinking and indiscriminate action." - Tim Ferriss
For a new business, your business plan needs to step you through several milestones. Unfortunately, some of us skip steps, while others get stuck along the way. Neither works.
Customer testimonials are one of the most effective, but under-utilised marketing tools available. Here is the step-by-step process I use to collect compelling customer testimonials.