Side-hustles have boomed in 2020. With so much more time spent at home and less distractions, around 10% of our community told us they've used the time to kickstart that smaller business idea they’ve been thinking about for years. Just how you make money though is like any business and down largely to how you market it! Think Bespoke founder Karen Hollenbach, a LinkedIn expert who says LinkedIn actually has a very important role to play in growing your little business.
While it may be obvious to some people, in the past several years in software consultancy, I’ve seen several small- to large-sized businesses manage data the same old way they have for decades. Over time they encounter several problems with these approaches, such as loss of data, extra time spent, manually repeating tasks, and so on. Here are my top 6 easiest (and free) ways you can digitize your processes, to make your life easier both professionally, and in your personal life. These tools are used by us personally and help us daily.
I’m going to tell you the truth. No matter how amazing your idea is, a poorly executed business plan will make securing funding a hassle. Your plan needs to sell your business to investors and convince them they’ll get a return on their investment - sooner rather than later.
Sara Handmade Jewellery design and create stunning bespoke jewellery and heirloom pieces that can be passed down for generations. From custom handmade engagement rings to remodelling sentimental jewellery you’ve inherited but don’t wear. Their creations help their clients remember life’s special moments.
Given the challenges of this year, we’re all looking for ways to maximise the performance of our business without spending a fortune. Facebook have a range of terrific free business tools to help us perform at our best. Melinda Petrunoff, Facebook director of small and medium business for ANZ talks us through the 4 most crucial.
Let’s chat about money. It’s either what makes the world go round, or the root of all evil. I guess it depends on how much you have and what you need it for. So, do you need money to set up your Virtual Assistant (VA) business? Yes and no.
One of the unintended consequences of COVID-19 has been the supersonic rise in peoples usage of digital communication channels. With social restrictions enforced and less opportunity to communicate in person, we have enthusiastically embraced channels that allow us to still connect and do business.
I learned quicky that in the world of selling businesses, time is extremely valuable. I wanted to help both agents & small business owners when it comes to preparing businesses for sale and that is when I started my freelance business journey.
Just a Glass Australia provides a range of premium Australian made and owned vegan wines, packaged in beautifully designed bottles featuring artwork by renowned Australian artist Kasey Rainbow and providing ‘wine lovers’ the very best of what’s available in Australian winemaking in a single serve bottle.
Small Business lifestyle · 255. How to get your business found online with Google Ads
Approximately 10% of our small business community have created an ecommerce platform for their business since the start of COVID, with dropshipping becoming an increasingly popular option.
Companies direct a huge amount of time and energy into the creation of their products, but many fall short of putting as much effort into their packaging. While the items you produce and sell are, of course, the primary focus, the failure to best-present them to potential customers can have a dramatic impact on sales. Not convinced? The following points might make you re-think your packaging strategy…
What does money mindset for success mean? Most of us have fixed ideas about money that we absorbed from those around us when we were young. What’s important now is to ask if this money mindset has helped or hindered your success in life and what are you going to do about it?
Delia McCabe is a ex-psychologist neuroscientist and nutritionist, with a PHD in the neurobiology of stress and nutrition. When it comes to understanding how our brains respond to stress Delia firmly believes that what we eat plays the biggest role in feeling better and more in control of our busy lives.
Small business owner Danni Guerreiro now knows how it feels to achieve the fabled “work/life balance” so many of us dream of. But getting to this place has taken quite a journey. Danni started her Sydney-based business, Rock-A-Bye-Baby Equipment Hire 13 years ago in a bid to make life better for her family.
Would you like to know, how to get one more client this month (without spending a fortune on advertising?) It’s not as difficult as you might think! As we race towards the end of the year, I constantly hear women in business say, “if I could just get one more client this month…”
Don’t want to go back to work after having a baby? Here are few women who took destiny into their own hands and started their own business on maternity leave!”
There’s that old saying: “do you want to speak to the man in charge or the woman that knows?” As much as it may have elicited a few giggles, there’s a larger truth here. Women have always led from behind the scenes, that’s an incontrovertible fact and it’s precisely what our quote alludes to.
After 28 years of life as a high school teacher Marisa Lawlor started her wellbeing business, Just Believe Fit when she turned 50. It started out as light bulb moment that went on to have a positive ripple across her whole life. Marisa joins us on the podcast today to share the story behind the start of her business journey and to inspire others who might be considering starting a business in their 50’s.
Building a successful software/app product is challenging, and several vital mistakes are shared among those that have been interviewed by Andrew Romeo and Anthony Sapountzis, the DevReady Podcast Co-hosts. Aimed at non-techie businesses owners, DevReady Podcast speaks to startup founders about the struggles, uncertainty and challenges when building their technology from the ground up. All have experienced costly false starts when getting their business ideas off the ground.
You can't teach an old dog new tricks, nor can you teach a slow dog how to go quick. We love our dog to pieces but as much as he adores going outside on adventures, my family don’t jump at the chance to accompany him. As a rescue dog who was found tied up to a pole and starved almost to the point of death, our little fellow understandably rebels against being restricted and this includes being walked on a lead.
Is this the decade of the side hustle? It seems everyone has a passion project they’re nurturing while their regular job pays the bills. Whether it’s because the nature of work is shifting or entrepreneurialism is finally having its day, a side hustle is far from an unusual pastime. I know I’m not alone in saying that I think I’ve had side hustles for longer than I’ve had a full-time job.
Christina Hobbs, founder of Verve Superannuation, the first superannuation fund founded by women FOR women in Australia talks us through the basics of making informed decisions about our superannuation and financial life when we’re running a small business.
Frictionless customer experience is a phrase that is only now beginning to take flight. In 2018, Amazon released news about AmazonGo as an important step to making their customer experience frictionless.
Writing a book about burnout, I’ve spoken with experts as well as people who’ve been through burnout. Lisa Callinan is both of these – having survived a huge burnout in 2010, she’s gone on to become an amazing life coach, burnout and adrenal fatigue expert. Plus, she’s a delight. Here’s our open-hearted conversation about how she came to burnout – and how she helps her clients break free from burnout today.
Very few small business owners will look back on 2020 and not remember the challenges - but let’s not overlook the opportunities. Incredible changes in technology have transformed the way we live but also enabled many to create successful online platforms for our businesses and generate more income.
When I think of iron, I think of Popeye. The image that comes to mind immediately is Popeye clutching his can of spinach and gulping it down with gigantic biceps bulging. Sadly, Popeye did not get his iron and strength from spinach. It was a great story though!
I have a confession: I used to collect domain names. It didn’t start as a dedicated hobby but came as a side effect of an inability to let an idea pass me by. As soon as I had a general inkling of a product or business and a decent name for it, I would register a domain name in case it came to fruition because there’s nothing worse than landing on an idea only to find someone owns the ideal URL (or trying to negotiate with a parked domain holder?!)
After days of speculation, today’s announcement by Victorian Premier Daniel Andrews was pretty much as we expected: a significant lifting of restrictions, albeit only a half-step out of lockdown.
One man’s journey from full-time employment to solo entrepreneurship in pursuit of the lifestyle dream. Three steps forward and two steps back but it’s all worth it in the end.
Small business owners have always been a brave bunch. Sure you need a great business idea to get something off the ground but you also need the tenacity and courage to back yourself and see it through. Lucas Vitale and Leah Gibbs are two Australian soloists who’ve managed to launch successful small businesses.
Women are the biggest growing demographic in the Australian small business space. Mandy Richards, founder of Global Sisters is committed to helping women launch their business idea and onto the road of financial independence and empowerment.
The United Nations’ theme for this International Day of Rural Women is “Building rural women’s resilience in the wake of COVID-19,” to create awareness of rural women’s struggles, their needs, and their critical and key role in our society. AgriFutures Australia Managing Director John Harvey said with COVID-19, and the absence of physical events where we usually come together to share one another’s stories and achievements, it’s even more important to jump online and continue to celebrate the contributions of women to rural Australia.
All business owners right now are facing issues that we have never had to deal with and face in our lifetimes. We’ve had Covid-19, some states having to wear masks, live through different stages of lockdowns. The common thing that almost every Australian is feeling, however, is a distinct lack of connection with people.
Sunil Kumar is the head of a number of successful eCommerce websites, providing a platform for manufacturers and brand owners to sell their products online. Two of his biggest eCommerce platforms are Fashion Plaza (Fashion Marketplace) and online shopping store Make Vana.
Concepts like the touch screen and voice command used to only exist in SciFi films and literature. Now, it’s a reality we all can’t live without. We all thought that the ability to Google search everything from our smartphones was the peak of convenience. Today, all we have to do is to literally ask our phones a question in order to be provided with the answers we need.
COVID’s inspired many people to rethink the way they work and for a surprisingly large number of Australians that’s manifested in finding the motivation and confidence to kickstart a small business or side-hustle.
As small business owners our jobs are often our passion. This means we don’t know when to stop working or ignore key aspects of our business by focussing on parts we enjoy the most. How do we overcome this? Author, podcaster and entrepreneur Steve Glaveski shares key productivity tips from new book, Time Rich.
SHEQ Management is a boutique consultancy assisting our clients through the develolpment, implementation and maintenance of safety, environment and quality management systems.
The Australian Small Business and Family Enterprise Ombudsman Kate Carnell says the Federal Government’s 2020 Budget is one for the history books, with a record spend that will help lift small businesses out of the COVID crisis and provide a much-needed boost to economic confidence.
Take a trip down memory lane with me for a second. In ye old days, marketing a restaurant used to be relatively simple. If you got your food and labour costs down, had your staff focus on increasing spend per head and actually delivered a reasonable quality product. People came, they ate and you made some money.
Accelerated tax cuts, cash splashes for pensioners, massive incentives for business to invest and a subsidy to hire unemployed people are the centrepieces of the Morrison government’s COVID-19 budget.
Not many stories can compete with the run up to a federal budget, especially one with a deficit like none of us has ever seen, income tax cuts, and much else besides. But Donald Trump’s COVID infection certainly has done so in the last few days, especially given the official lying surrounding it and the antics of his “drive by” to rally supporters.
I've been flying solo since 2019. I've gone through a business brand/name change. Been taking awhile to find my feet after 20 years of working in the public service. I've finally identified that sales is not my strong suit. I'm good at what I do, just selling it not so much. How have others overcome this? I've been having a very unproductive day of self doubt.
Softlogic Solutions helps business maximise the benefit of the R&D Tax Incentive by providing a 6-Step R&D Tax Compliance Process Framework. They also Rescue Orphaned Software by taking over the support and maintenance of critical software solutions. Both of these are for small to medium businesses and results in risk reduction.
Lisa Corduff knows about challenging years. The business owner and solo mum of 3 lost her husband last year in tragic circumstances. Then COVID hit. As she’s based in Victoria that's meant 2 rounds of lockdown, 3 kids to homeschool and a successful business to run in just 3 hours a day. This is how she's managed it all.
My family calls me lazy. My partner teases me for being disorganised, but then again he would, because he’s one of those annoying over-organised, super productive people, who manages grocery shopping, cooking, laundry and will soon be taking charge of home schooling, seeing as how he has little, or no, work right now (he’s also self-employed).
Crombie Pitts is a National Accredited Mediator who mediates for individuals or businesses to assist them to solve a dispute. Mediation is an assisted negotiation where parties have the opportunity to listen, to understand & work together to find the outcome that suits them best. The mediator’s role in the process, is to remain neutral and simply help each party clearly communicate and come to an agreement that serves them better than their alternatives.
The Australian population seem to love franchises; from Perth to Brisbane, there are excellent franchise opportunities to suit every need in this country. This is reflected by the fact that the Franchise Council of Australia state that this sector is worth $182 billion to the country. According to recent figures, there are around 472,000 people working in this industry. If that doesn’t demonstrate that Australia is a country that loves their franchises, then we are not sure what does!
COVID life has taught us the power (and urgency)of having an online platform for our small business. Tony Bond Media Strategist Manager VIC, SA & TAS for Yellow Online on how to maximise our presence.
Busy, so busy!” It’s the default response for many of us when asked how we’re doing. But more often than not, come the end of the day, we have little to show for all of that busy-ness. However, being time poor is usually a reflection of being decision poor.
What happens when you’re pushing 50, have a bloody great body of work in your wake… but can’t get a job? Yep, it’s a familiar story. Just ask funny-guy and copywriter Jeremy Southern – who exited AdLand for freelancing and expected it’d be easier than it was to build a roster of clients. Ah… not quite.
Good at business but struggle with technology? In this podcast episode Anthony Sapountzis, co-founder of Aerion Technologies shares his insider tips on creating & understanding technology that best serves your business.
People-pleasing. It’s a trap but one you can avoid. If you are unfamiliar with the term or you may think you’re a people pleaser here’s a checklist to help you work it out.
Using the 1918 Spanish flu pandemic as a model, experts have suggested that the COVID-19 outbreak will last between 18 and 24 months. A group of researchers at the Center for Infectious Disease Research and Policy (CIDRAP) suggest that the outbreak would not end until 60% to 70% of the human population is immune to the virus. This may take between 18 and 24 months.
It’s time to shake off the ‘I’m just a freelancer’ image and start acting like professional solopreneurs. Here's how to take your small business to the next level—with an entrepreneurial mindset.
Insecurity coach Jaemin Frazer believes it's our uncertainty and fear about the people we really are that impedes our success in all areas of life and business. He says challenging these unhelpful beliefs will create a transformational shift towards success.
pirkx has built a tech platform that brings employee benefits to everyone, however they work. Small businesses and sole operators don’t have HR departments to take care of their physical, mental and financial wellbeing, so pirkx does it for you for only $6 per month to ensure that nobody has to miss out due to cost.
Reputation can make and break a business. I was recently speaking with a colleague about the importance of standing by solid values and basing decisions around those moral foundations. I explained that for me, integrity and honesty are my number one values, so was very touched when she replied, “Well, that is obvious. I can see the bubble of integrity surrounding you in everything you do.” To me, that was the greatest compliment I could ever receive.
If there’s one thing we’ve learnt from the last six months, it’s that the economy is unpredictable. Businesses and people have had to master the art of adapting to survive. Hit by major impacts and global shutdown, disorder is often the driving force for business owners to re-evaluate how they manage their operations.
COVID has forced thousands of small business owners to do an about turn when it comes to future planning, and for many this includes looking at different ways to fund a business. Peter Langham the CEO of Scottish Pacific and Tony Cohen a senior chartered accountant talk us through the steps we need to take to get this kind of planning underway.
At Veromo, they're passionate about helping start-ups and entrepreneurs get to market faster, and then work smarter, not harder. Using their streamlined online platform new business owners can find their perfect business profile, domain name and social media handles, and then choose and register the right business structure for them, all within hours.
Whether in lockdown or not, one of the things I enjoy most about the freedom of owning my business is having the ability to join forces with other businesses in my local area and dream up fun ways of supporting each other. Two heads are better than one and sharing ideas gets the creative juices flowing. These relationships are not motivated by financial gain but by the mutual benefits of working together with authenticity and respect.
A few days before Christmas in 2018, a huge hailstorm hit most parts of Sydney. Some parts were hit harder than others, and unfortunately my suburb was one of them. During the storm, hailstones the size of tennis balls pelted our house at speeds of up to 112kph, downwards and sideways. Our windows shattered and rain literally poured in from everywhere, including through light fittings, beams, exhaust fans and down all walls. My sons’ backyard toys and play equipment became missile targets. Later, our bedroom ceiling collapsed.
According to research, the average business has a retention rate of less than 20%. That means that most companies are churning — or losing — 80% of their customers over time. The consequences of this can be severe for your business. It results in lost revenue and wasted advertising dollars. The true path to having a successful product or brand is to reduce customer churn, so they stay around as repeat buyers. Make sure you aren’t leaving profit on the table. Here are five powerful ways to serve your customers at a higher level (and keep them coming back for more) to help you.
Anne McKeown is a business coach who used social media to start her business for free. In this episode of the podcast she tells Flying Solo editor, Lucy Kippist how it's done.
Cashflow is the blood in the veins of your business. It needs to pump like your heart pumps blood through your body. A good even flow without pressure or blockage. The ability to handle a good Cardio workout without a heart attack. Unfortunately, most owners of small businesses have their eyes fixed on the Cardio capability of their bank account one or two days per fortnight when they need to pay creditors, make payroll or pay the ATO. Cashflow management is Cardio care for your business, like exercise, is recommended daily!
As someone who has been displaced a couple of times in their career, I will be sharing some of my journey and tips with you over the next few weeks. One thing I can tell you that has proven to work for me, and others I know in the same boat, is to make sure you give yourself some time off. I know that is hard. I know the anxiety and the stress and fear that can creep in.
This life we are leading is confronting and surreal. We cannot leave the house even for a walk down the street without a mask. (Can you imagine trying to get a grumpy teenager out of the house for a walk around the streets as ‘daily exercise’, wearing a mask?)
Could you walk past a ten dollar note on the street? What if a gift card you planned to use expired? How about being overcharged $200? People react to these situations because losing money is painful. There are two responses - The BFs and the CBFs.
Launching a business relies very heavily upon a sound digital marketing strategy. This might seem obvious to some but to others just getting going, having an understanding of the tools in your arsenal from the beginning can be incredibly helpful. Digital Marketing can often be an overwhelming and time-consuming aspect when you’re trying to focus on your product and your customers.
Sally Farrow from Para Mobility, a manufacturer of assistive technologies shares her unique experience in shifting her business model throughout recent times.
SMEs need to think now about their funding plans, ahead of the phasing out of JobKeeper, or risk being part of the anticipated October spike in insolvencies. Australia’s largest non-bank SME lender, Scottish Pacific, says there are three key questions business owners must ask themselves.
In early March this year my husband and I were running a growing and thriving business, building custom props and structures for events. “Marvellous March” was in full swing and we were excitedly working through a bumper events season. Fast forward to August and we are facing a very uncertain future for our business and the events industry. So how do we cope with not knowing what’s to come for our industry? Can we survive? Or even thrive?
The way we work has changed dramatically for many (for those in the regions, maybe not so much) and reading the statistics that are being thrown around the Internet, it appears that many are finding that they are more productive working from the kitchen table than at their desk in the office (particularly after being stuck in a soul-crushing commute). Wherever you find yourself working, there’s a good chance your day looks and feels different from every other remote worker.
Government is one of the very few sectors that actually increases spending during brutal economic periods such as this. It’s time more small businesses realise this, and starts winning Government business.
One of the lessons of being disrupted by COVID-19 has been a reminder of the power of running a truly flexible small business. One that can respond quickly to a change in customer expectations and even, as many small business owners have done - time for a pivot; a radical change in the overall strategy of the business. Yellow Online account manager David Costi joins Flying Solo editor, Lucy Kippist for this episode.
A “state of disaster” has been declared for the whole of Victoria from 6pm, Sunday August 2, for a month. How is this different from the existing “state of emergency” and what powers does it give the Andrews government?
A few weeks back I wrote about being a small business owner and the impact Covid 19 had on my personal health and wellbeing, Can you hear the cry of your body over the noise of Covid19? It was a fairly frank account of suffering burnout as a result of trying to do everything and be everything in my fitness business whilst pivoting to online delivery. It was also an experience shared by so many business owners across the board.
Nine out of 10 businesses in Australia are classified as a small business. Nowhere is this statistic more palpable than in a regional town. Local business owners are part of the very fabric of a local community; they contribute an incredible amount to their area, help influence the state of the local economy and ultimately help to build the sustainability of their town.
Amber Daines is a PR professional who worked on two intense crisis communications projects: AMP during the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry and the NSW government during one of the worst drought on record. She joins our Flying Solo podcast to share some of these insights in the context of sole trader life coming through and out of a crisis.
Tom White, from Breeze Mobility, steps into the Spotlight. Breeze Mobility is a small, but growing, online retailer of high-quality mobility aids, such as wheelchairs, walkers and daily living supports, supplied to a range of customers throughout Australia.
Steve Jobs envisioned a future state with computers on every worker’s desk. It will be a progressive culture where technology creates more opportunities for employees and a workplace without secretaries.
New research from MYOB shows 50% of our small business community are facing COVID-induced mental health challenges. Flying Solo editor Lucy Kippist speaks with Smiling Mind Lead Pyschologist, Mike Hines to discover how we can turn this statistic around.
What would you say if someone told you that you spend an average of 6.3 hours every day with a killer? They’re crazy… Right?! According to Gavin Ward, the CEO of Office National – a leading supplier of office supplies and stationery, that is exactly how long office workers spend sitting at their desk everyday – uncomfortable, unhealthy and unflattering.