The Australian population seem to love franchises; from Perth to Brisbane, there are excellent franchise opportunities to suit every need in this country. This is reflected by the fact that the Franchise Council of Australia state that this sector is worth $182 billion to the country. According to recent figures, there are around 472,000 people working in this industry. If that doesn’t demonstrate that Australia is a country that loves their franchises, then we are not sure what does!
COVID life has taught us the power (and urgency)of having an online platform for our small business. Tony Bond Media Strategist Manager VIC, SA & TAS for Yellow Online on how to maximise our presence.
Busy, so busy!” It’s the default response for many of us when asked how we’re doing. But more often than not, come the end of the day, we have little to show for all of that busy-ness. However, being time poor is usually a reflection of being decision poor.
What happens when you’re pushing 50, have a bloody great body of work in your wake… but can’t get a job? Yep, it’s a familiar story. Just ask funny-guy and copywriter Jeremy Southern – who exited AdLand for freelancing and expected it’d be easier than it was to build a roster of clients. Ah… not quite.
Good at business but struggle with technology? In this podcast episode Anthony Sapountzis, co-founder of Aerion Technologies shares his insider tips on creating & understanding technology that best serves your business.
People-pleasing. It’s a trap but one you can avoid. If you are unfamiliar with the term or you may think you’re a people pleaser here’s a checklist to help you work it out.
Using the 1918 Spanish flu pandemic as a model, experts have suggested that the COVID-19 outbreak will last between 18 and 24 months. A group of researchers at the Center for Infectious Disease Research and Policy (CIDRAP) suggest that the outbreak would not end until 60% to 70% of the human population is immune to the virus. This may take between 18 and 24 months.
It’s time to shake off the ‘I’m just a freelancer’ image and start acting like professional solopreneurs. Here's how to take your small business to the next level—with an entrepreneurial mindset.
Insecurity coach Jaemin Frazer believes it's our uncertainty and fear about the people we really are that impedes our success in all areas of life and business. He says challenging these unhelpful beliefs will create a transformational shift towards success.
pirkx has built a tech platform that brings employee benefits to everyone, however they work. Small businesses and sole operators don’t have HR departments to take care of their physical, mental and financial wellbeing, so pirkx does it for you for only $6 per month to ensure that nobody has to miss out due to cost.
Reputation can make and break a business. I was recently speaking with a colleague about the importance of standing by solid values and basing decisions around those moral foundations. I explained that for me, integrity and honesty are my number one values, so was very touched when she replied, “Well, that is obvious. I can see the bubble of integrity surrounding you in everything you do.” To me, that was the greatest compliment I could ever receive.
If there’s one thing we’ve learnt from the last six months, it’s that the economy is unpredictable. Businesses and people have had to master the art of adapting to survive. Hit by major impacts and global shutdown, disorder is often the driving force for business owners to re-evaluate how they manage their operations.
COVID has forced thousands of small business owners to do an about turn when it comes to future planning, and for many this includes looking at different ways to fund a business. Peter Langham the CEO of Scottish Pacific and Tony Cohen a senior chartered accountant talk us through the steps we need to take to get this kind of planning underway.
At Veromo, they're passionate about helping start-ups and entrepreneurs get to market faster, and then work smarter, not harder. Using their streamlined online platform new business owners can find their perfect business profile, domain name and social media handles, and then choose and register the right business structure for them, all within hours.
Whether in lockdown or not, one of the things I enjoy most about the freedom of owning my business is having the ability to join forces with other businesses in my local area and dream up fun ways of supporting each other. Two heads are better than one and sharing ideas gets the creative juices flowing. These relationships are not motivated by financial gain but by the mutual benefits of working together with authenticity and respect.
A few days before Christmas in 2018, a huge hailstorm hit most parts of Sydney. Some parts were hit harder than others, and unfortunately my suburb was one of them. During the storm, hailstones the size of tennis balls pelted our house at speeds of up to 112kph, downwards and sideways. Our windows shattered and rain literally poured in from everywhere, including through light fittings, beams, exhaust fans and down all walls. My sons’ backyard toys and play equipment became missile targets. Later, our bedroom ceiling collapsed.
According to research, the average business has a retention rate of less than 20%. That means that most companies are churning — or losing — 80% of their customers over time. The consequences of this can be severe for your business. It results in lost revenue and wasted advertising dollars. The true path to having a successful product or brand is to reduce customer churn, so they stay around as repeat buyers. Make sure you aren’t leaving profit on the table. Here are five powerful ways to serve your customers at a higher level (and keep them coming back for more) to help you.
Anne McKeown is a business coach who used social media to start her business for free. In this episode of the podcast she tells Flying Solo editor, Lucy Kippist how it's done.
Cashflow is the blood in the veins of your business. It needs to pump like your heart pumps blood through your body. A good even flow without pressure or blockage. The ability to handle a good Cardio workout without a heart attack. Unfortunately, most owners of small businesses have their eyes fixed on the Cardio capability of their bank account one or two days per fortnight when they need to pay creditors, make payroll or pay the ATO. Cashflow management is Cardio care for your business, like exercise, is recommended daily!
As someone who has been displaced a couple of times in their career, I will be sharing some of my journey and tips with you over the next few weeks. One thing I can tell you that has proven to work for me, and others I know in the same boat, is to make sure you give yourself some time off. I know that is hard. I know the anxiety and the stress and fear that can creep in.
This life we are leading is confronting and surreal. We cannot leave the house even for a walk down the street without a mask. (Can you imagine trying to get a grumpy teenager out of the house for a walk around the streets as ‘daily exercise’, wearing a mask?)
Could you walk past a ten dollar note on the street? What if a gift card you planned to use expired? How about being overcharged $200? People react to these situations because losing money is painful. There are two responses - The BFs and the CBFs.
Launching a business relies very heavily upon a sound digital marketing strategy. This might seem obvious to some but to others just getting going, having an understanding of the tools in your arsenal from the beginning can be incredibly helpful. Digital Marketing can often be an overwhelming and time-consuming aspect when you’re trying to focus on your product and your customers.
Sally Farrow from Para Mobility, a manufacturer of assistive technologies shares her unique experience in shifting her business model throughout recent times.
SMEs need to think now about their funding plans, ahead of the phasing out of JobKeeper, or risk being part of the anticipated October spike in insolvencies. Australia’s largest non-bank SME lender, Scottish Pacific, says there are three key questions business owners must ask themselves.
In early March this year my husband and I were running a growing and thriving business, building custom props and structures for events. “Marvellous March” was in full swing and we were excitedly working through a bumper events season. Fast forward to August and we are facing a very uncertain future for our business and the events industry. So how do we cope with not knowing what’s to come for our industry? Can we survive? Or even thrive?
The way we work has changed dramatically for many (for those in the regions, maybe not so much) and reading the statistics that are being thrown around the Internet, it appears that many are finding that they are more productive working from the kitchen table than at their desk in the office (particularly after being stuck in a soul-crushing commute). Wherever you find yourself working, there’s a good chance your day looks and feels different from every other remote worker.
Government is one of the very few sectors that actually increases spending during brutal economic periods such as this. It’s time more small businesses realise this, and starts winning Government business.
One of the lessons of being disrupted by COVID-19 has been a reminder of the power of running a truly flexible small business. One that can respond quickly to a change in customer expectations and even, as many small business owners have done - time for a pivot; a radical change in the overall strategy of the business. Yellow Online account manager David Costi joins Flying Solo editor, Lucy Kippist for this episode.
A “state of disaster” has been declared for the whole of Victoria from 6pm, Sunday August 2, for a month. How is this different from the existing “state of emergency” and what powers does it give the Andrews government?
A few weeks back I wrote about being a small business owner and the impact Covid 19 had on my personal health and wellbeing, Can you hear the cry of your body over the noise of Covid19? It was a fairly frank account of suffering burnout as a result of trying to do everything and be everything in my fitness business whilst pivoting to online delivery. It was also an experience shared by so many business owners across the board.
Nine out of 10 businesses in Australia are classified as a small business. Nowhere is this statistic more palpable than in a regional town. Local business owners are part of the very fabric of a local community; they contribute an incredible amount to their area, help influence the state of the local economy and ultimately help to build the sustainability of their town.
Amber Daines is a PR professional who worked on two intense crisis communications projects: AMP during the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry and the NSW government during one of the worst drought on record. She joins our Flying Solo podcast to share some of these insights in the context of sole trader life coming through and out of a crisis.
Tom White, from Breeze Mobility, steps into the Spotlight. Breeze Mobility is a small, but growing, online retailer of high-quality mobility aids, such as wheelchairs, walkers and daily living supports, supplied to a range of customers throughout Australia.
Steve Jobs envisioned a future state with computers on every worker’s desk. It will be a progressive culture where technology creates more opportunities for employees and a workplace without secretaries.
New research from MYOB shows 50% of our small business community are facing COVID-induced mental health challenges. Flying Solo editor Lucy Kippist speaks with Smiling Mind Lead Pyschologist, Mike Hines to discover how we can turn this statistic around.
What would you say if someone told you that you spend an average of 6.3 hours every day with a killer? They’re crazy… Right?! According to Gavin Ward, the CEO of Office National – a leading supplier of office supplies and stationery, that is exactly how long office workers spend sitting at their desk everyday – uncomfortable, unhealthy and unflattering.
Melbourne, Australia has gone back into 6 weeks of enforced lockdown due to the increasing number of covid cases. I am not here to explore why we are back in lockdown or who is to blame or not to blame or whether it is a political conspiracy or something weird to do with not immunising your children or signing up to 5G, or to moan about being confined to my lovely home with a garden when I know many are not so lucky. I am just here to share some personal reflections on how god damn challenging lockdown feels this time.
Machines that make work easier have allowed man to travel further, invent, and produce more than any other species on earth. Are there lead generation machines that can, in turn, ease the process of capturing profitable leads for business growth?
Last week I was tapping away on my laptop, deep in the ‘zone’. Finally, I was clearing my plate of a few projects that had been hanging around for a little too long. A message notification popped up from a personal trainer I had used in the past. My curiosity piqued, I opened her message. She was asking if I did copywriting. I don’t. But man, was I tempted to say yes!
Public liability insurance is one of the most important business insurances in Australia. It can cover legal costs and compensation for damages caused by your business operations.
Jane Betschel, Head of Marketing for MYOB joins Flying Solo editor Lucy Kippist to discuss a range of digital marketing strategies to support small businesses post COVID.
If you have been working at home for some time, or have found yourself with the fridge in easy reach in recent weeks thanks to COVID, you will be all too aware that what we choose to eat throughout the day not only plays a powerful role in energy regulation but also in weight control. So if you know that your ‘at home’ nutrition needs a little work, here are the easy ways to ensure that you are getting your lunch right, to ensure you are fueled and satisfied throughout the afternoon.
Over the last few months, I’ve spent a lot of time talking to small business owners so I could understand their biggest challenges better. Interestingly, one of the top problems listed by cafe owners, was attracting more customers. Specifically, local ones. You know what was the most common thing cafe owners had to say?
Whenever people ask me when the right time is to start a business, there’s a statistic that immediately comes to mind: 80% of start-ups fail. That then begs the question: why?
Surviving as a small business can be tough at the best of times but thanks to COVID our everyday has become even more challenging. With so many of us slowly building our businesses back to life how can we put our best financial foot forward? In this episode Flying Solo editor Lucy Kippist is joined by Joann Chung, head of product and finance at MYOB.
Running your own business, although exhilarating, is also stressful, especially at this point in history. Managing this stress through a combination of strategies, such as physical activity, meditation and getting support from people who can offer solid advice are all important. However, a less-common strategy is eating to manage stress more effectively.
Another financial year is almost over, where did it go? How was the year for you, good, bad or downright ugly? With just a few days to the end of the year, it may be too late to have a chat with your accountant to do some tax planning unless you already have, but there’s still time to take action on a few things.
Donna Blackwood, Manage My Marketing, offers all of the skills and experience of a digital agency, but as a freelancer to provide one-on-one support to small businesses needing a professional online presence without the huge costs.
"We are a regional Accounting Business based in Tenterfield NSW. We employ a team of empathetic professionals who communicate well with their clients, their team and their community. Remote, Virtual and Working from Home is not something new to us, having operated with a mix of remote and office based staff for over 3 years. Our systems are well established as is our team, our clients acceptance and understanding of virtual working, and our culture.
If you’re a small business owner, start-up or sole trader then it pays to get your systems in place to manage your cash flow and make sure your business is fighting fit, especially in these uncertain times, so you’re ready for better days ahead. Here, debt specialist, Anthony Igra, shares his top tips.
Buy from the Bush (BFTB) is a grassroots social media campaign that helped boost regional and remote economies and communities during Australia’s drought crisis.
Edwina Robertson is a country wedding photographer, turned social media expert from Northern NSW. She’s also a brilliant example of a rural small business owner forced to pivot during COVID. And she’s achieved incredible success in a very short space of time.
Have you been feeling it? That little (or big!) bubble of irritation coming up as you look at your partner or kids or house mates... who left this mess? Who's dishes are these? Where did that washing come from? Can you take the kids I am on a call?!
Don’t think of self-storage units as being entirely limited to temporary storage space between moving homes. Instead, see it as the business opportunity that it is, writes Kirsty Morbidelliis of U-Store-It.
Whatever your work situation, the necessity of self-care has been expounded for long enough to be both commonly understood and extremely well-resourced. There would be few people who hadn't felt, or didn't know of the benefits of strategies such as breathing techniques, exercise, mindfulness and meditation in managing stress and fatigue. We all know the importance of looking after ourselves to sustain our health & well being. We also know it helps our productivity, morale and corresponding employment satisfaction. When we feel well, we work well. Simple as that.
The COVID-19 pandemic has affected Australian households in many ways, but one of the biggest has been our personal and family finances. If your own income has been impacted, it could be worth seeking out ways to cut unnecessary costs you may be unaware of to save yourself some cash in this time.
A creative collaboration between a cabinetmaker Anthony Woodford and an interior designer Polina Radchenko was born out of a site visit to Anthony’s home in March 2020. Having seen Anthony’s beautifully crafted products, Polina realised the potential value to be added to Anthony’s work whilst making his home emotive and inspiring. The design concept was built around the beauty of natural timber, in its pure and raw form. Timber’s unique quality and its ability to compliment any interior scheme, from paired-back scandi to rustic wood cabin, helped create versatility within Anthony’s home and truly showcase the diversity of his work.
Want to know one of my biggest weaknesses? PLANNING. Ugh. I hate it. Couldn’t do it to save my life. It isn’t until about 12pm that same day I decide what we are having for dinner so it’s safe to say that meal planning freaks me out.
As we begin to emerge from self-isolation, businesses must start to think about adapting to changes in consumer behavior to survive in a post-COVID world. This is where we have the advantage due to our ability to be nimble, flexible, and dynamic with our business model.
When I first sit down to work in the morning, I have a series of questions that automatically run through my head...
Got a fax machine in your business toolkit? Then it’s time to ditch your analogue device and go digital. Futureproof your business by adopting a cloud-based solution like FaxMate. Free up your time and money, safeguard your business from disruption.
In this episode of the Flying Solo podcast, Lucy speaks with Insecurity coach Jaemin Frazer about how we can change a core belief and why doing so can transform our business.
Imagine this energy scenario. Its mid afternoon and you are attempting to do your best productive work. The problem is, for the past couple of hours, you’ve been dragging your feet and quite frankly, a good lie down on the carpet is getting more appealing by the minute. You start wondering how you are going to make it through till the end of the day until you hear THE voice. The voice that says, “Go and get something with sugar in it or people WILL be hurt.”
In this episode of the Flying Solo podcast, Lucy Kippist speaks with Karen Hollenbach, LinkedIn expert & founder of Think Bespoke about what we should be doing on LinkedIn right now.
Are you a business who don’t have a regular need to fax but need to send or receive that occasional fax? Are you looking for a cost-effective mobile and digital solution? A pay as you go option is the answer.
As Coronavirus restrictions are being slowly eased already or soon across Australia it’s time to be considering your marketing approach.
My first desk was a $30 metal table from Officeworks, with a cheap Dell laptop and a $10 mouse. It was in a tiny corner of my living/dining/family/kitchen room...
It's not just about your mind, it's about your soul, your heart and your spirit - no area can be ignored, says coach, speaker, restaurateur and author Pauline Ngyuen tells Lucy Kippist in this episode of the Flying Solo podcast.
Never in our past have we all had so much uncertainty. The world is collectively and separately negotiating one of the toughest times. Each of us is also uncovering our own attitudes towards the situation – our own COVID-tude (attitude towards this crisis). People, and businesses, are in various states of stress, grief, uncertainty and fear. The speed of change has been phenomenal.
It's earth-shattering to have the rug pulled out from under you but it can also force us to make changes in ourselves as well as our businesses. I know that's hard to see when you wondering where your next mortgage payment is coming from.
The nature of work is changing, with digital disruption requiring new skills to meet evolving business needs. As Australians spend more years in the labour market due to increasing lifespans, they can no longer rely solely on an education stint ending in their 20s, to prepare them fora long career filled with changing workforce requirements.
Truthfully, it took me actually leaving my corporate role, to figure this out. Here’s the thing. From the view inside the job, you’re surrounded by others doing much of the same. Your conditioning prevents you from seeing the full (very big) picture.
Rachel's List and journalist/editor Marisa Wikramanayake have complied this list of Australian publications (print & digital) still looking for pitches, reduced freelance budgets or have a complete commissions freeze in place.
Being a personal stylist, I get how important first impressions are! According to a Harvard study of communication it only takes a few seconds to make a first impression on another human being. We really want that first impression to be a positive and meaningful connection. Because this will ultimately generate more sales for our biz. So let’s get straight into it!
In our final video for our COVID-19 pandemic playbook for small business series we're speaking with Andrea Atzori, founder of Digital Content Marketing Agency, Ambire about the best marketing strategy to implement for our small business during a crisis.
When we embarked upon our first tree change to Berry 8 years ago I had a vision of country living firmly in mind. I was moving to the “boutique village” (as one urbane mate so concisely rubbished it) and I was going to live the dream in all of its technicolour cliched glory. Chickens, veggie gardens, solar panels and naked children running free in dappled light. I also had a dream to get a pet goat- it was going to be called Nellie. My husband Jacques rubbished the idea- they are escape artists/ what’s the point of a goat/ they eat everything etc etc. Some very plausible reasons to not get a goat.
As the host of the Welcome to Day One podcast, I’m privileged to speak to some of the most interesting business minds from across regional Australia. One in particular who stood out was Justin Hales, CEO and founder of Camplify. Justin grew an idea into an international business with a multi-million-dollar turnover in just a […]
Juggle seems too lighthearted a word for the pressure that comes with running a business and homeschooling your children. But that's where many of us are at right now. In this episode of the Flying Solo podcast SEO queen Kate Toon shares her secrets to getting it all done.
Yesterday was a struggle. To be honest, most days at the moment are a struggle. I find myself lost in lockdown and tapped out of motivation. Wandering around the house or the park over the road, as if in search of something, but unsure of what and where to find it. I wake each day with the intention to make the most of it. Go for a run, do a little yoga, undertake some deep-focused work, home-school my son, spend quality time with him, cook a healthy meal, message my boyfriend, avoid alcohol, and too much coffee…and honestly most days I fail (and I’m rising at 5am every morning). It’s exhausting! (Feel familiar?)