Lucid Lingo is a copywriting and web content writing service based in Brisbane. We write, edit and proofread documents and pages for publication in print or online on the Internet. We write keyword-rich websites for search engine optimisation and marketing collateral including brochures, flyers and newsletters. We also write and edit corporate publications such as annual reports and investment product description statements (PDS), as well as assessment reports and tender proposals. We write in plain English to ensure key messages are delivered to your target audience. By using our affordable copywriting service, companies can save time and money and also free their staff to do strategic work. Formed in 1997, Lucid Lingo and its founder, Gary Chow, has served many of Australias largest companies including Suncorp, ANZ, Commonwealth Bank, St George Bank, MLC and Citicorp.
"He not busy being born is busy dying" - Bob Dylan
One of the world’s most famous and successful investors is an advocate of plain English writing. His name: Warren Buffett. Here are his top tips.
I gave internet dating a go once. It proved to be a salient lesson in what’s important in copywriting and grabbing attention online. It provided me with some great copywriting tips.
As well as being an iconic musician and one of the most ‘elegantly wasted’ men on earth, Rolling Stones guitarist Keith Richards can teach us a thing or two about copywriting tips.
Words have a powerful effect on how we perceive things, and nowhere is this more so than in the business copywriting you use on your website and marketing collateral.
Your industry knowledge is valuable and you have every right to protect it. But could withholding information from your customers as a selling strategy actually be costing you business?
To be effective, website copy needs to be engaging. In this article I’ll help you with writing web content in a way that really pulls readers in.
On your website, content is king. Here are some tips for writing web content so it works hard for your business.
I can’t stand corporate buzzwords, jargon, clichés, corporate-speak or other forms of gobbledegook. They drive me spare.