Annette Densham's first newspaper article was published when she was 15 during school work experience. She was hooked and went on to work as a print journalist for Australia's major newspapers. But she's more than just a journo. As the Publicity Genie, Annette is a storyteller who uses her strategic know-how, love of teaching and knowledge of the media to show small businesses how to promote themselves.
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"People don't care how much you know until they know how much you care." Theodore Roosevelt
It’s an interesting phenomenon. When the proverbial hits the fan, businesses’ marketing purse strings snap shut tighter than a hatch on a submarine to keep water out.
Eight years ago, I would never EVER have dared speak or write about myself. I plodded along doing what I did well and kept to the shadows. In corporate comms and journalism my job was to make others look good – to shine the light on them, not talk about myself.
You have to do 6 things, writes Annette Densham.
As I sit in front of my special mate – my computer, my connection to the outside world –I’m banging out articles and speaking more than I ever have in a ‘normal’ workday, thanks to the escalation in video meetings. Coronavirus has put a serious dent in my - and many other businesses - but common themes are surfacing that are really pleasing as we solider on doing the best we can.
You are dammed if you do. Dammed if you don’t. You have people like me telling you to promote yourself. Share your journey. Share your challenges. Share your knowledge. Get out there. There’s not room in business for modesty.
I am one of the over 70% who fall into the sole trader/micro business category. I have worked hard over the past few years to create a lovely business that has been humming along. I pay my taxes, I collect taxes for the government through quarterly BAS statement, I spend my money in the community. […]
Social media is the best thing since sliced bread. It makes connecting with old friends a breeze. Running a business using it means you can reach thousands cost effectively. But… it is not always a safe place.
Is it just me? Or does it seem like being punctual for meetings, saying thank you and paying bills on time are becoming ‘old fashioned’?
When my corporate comms roles was made redundant during a ‘financial restructure’, I was cast out into the seething masses of unemployed... This is what I've learnt.
We all make mistakes in business; but it's the business mistakes that require us to focus on ourselves, that are harder to admit.
Who are you? What do you do? Why do you do it? Who do you do it for? If you can’t answer these questions about your business profile, solo success will continue to elude you.
It seems almost every meeting I have is in a coffee shop these days and all these coffee shop meetings are costing me money. I’m starting to wonder if I should be investing my hard earned elsewhere.