Heart Harmony Communications PO Box 476, Ferny Hills, QLD, 4055
We help you with web copywriting, web design, content marketing and social media – all without the heavy jargon and expensive price tags.
Ingrid Moyle (Cliff) is the Chief Word Wizard (aka copywriter) who works with micro and small business owners struggling to find the time and the right words to market their business.
After completing a degree in Psychology and the History and Philosophy of Science (she was trying to find the meaning of life), Ingrid spent the first 15 years of her career in senior Human Resource Management roles.
She escaped over the corporate wall and morphed into a world of words, and is now the author of the best-selling "Instant HR Policies and Procedures Manual."
Surprisingly free of jargon, buzzwords and never-ending overhead presentations debating the personas of your customers, Ingrid instead focuses on tangible, easy-to-implement small business marketing that gets results.
Social media links:
"A niche is what's missing. There's a space that, if you fill it, will make the whole community stronger." - Tad Hargrave
Wellbeing
Working by yourself you can miss Christmas being part of a team. Let’s explore why it sucks being a solopreneur and what you can do to recover the Christmas spirit.
Marketing
Ask any solopreneur or freelancer their number one problem, and they will ashamedly mutter “I am not great at getting a steady stream of clients.” Getting clients over summer can seem overwhelming. Here are three easy ways to beat the summer slump.
Marketing
Do you suffer from comparison-itis – where someone is always better and more successful than you? Here’s some simple strategies to get you out of your “stuff” and into delivery mode.
Technology
How often do you update the themes or plugins on your website? You should log into your site as often as you wash your hair. Here’s why, as well as options to take the pain out of updates.
Marketing
Have you ever wondered what happens to domain names that you let lapse after you rebrand and change to a new domain name? This salutary tale highlights why you should never let a domain name lapse.
Marketing
It’s easy to get caught up with adding in ecommerce, membership and other functionality on your website. Before you leap in, you need to answer: Who is going to maintain it?
Technology
Avoid full panic mode and get to know the things you need to look out for to discover if your website has been hacked, writes Ingrid Moyle.
Marketing
Social media is not set and forget. You don’t join up, post or pin one or two things and then gleefully tick it off your to-do list. Inactivity raises more questions than it answers. Here's what you need to do to improve your social media presence, writes Ingrid Moyle.
Technology
There are three types of people in the world: drip dry, dry clean and survivor. Here are 7 ways to be a more confident website owner no matter who you are.
Wellbeing
Have you ever wondered about why people who coat their homes in Christmas lights do what they do? Here’s Ingrid Moyle’s take on turning Griswold.
Technology
Is your website just a glorified brochure with the added bonus of a contact form? Here are some interesting ways you can add WordPress plugins to turn your WordPress website into a powerhouse of usability and support for your business.
Technology
'Should you include your phone number on your website?' was discussed recently on the Flying Solo forums. While the answer is clear for big businesses (spoiler alert – yes!), home-based soloists are not always so sure. Let's explore the pros, cons and tips.
Marketing
Ever wondered how you can help businesses that you value and want to see succeed (other than simply buying their stuff)? Giving virtual high fives just takes a minute and costs you nothing, but it is a great way of supporting small businesses.
Wellbeing
Is your brain spinning faster than a chocolate wheel at a school fete? Here are some practical strategies for dealing with overwhelm and getting back into life.
Wellbeing
You can’t be more than one thing! Find your niche and stick to it! If this advice is as constricting to your business dreams as a size too small pair of Spanx worn to an all you can eat buffet, perhaps you need to look at an “AND” business.
Marketing
Do your website buttons use the word ‘submit’? Have you considered the connotations of the word and the impact that it may have on your conversions? Here’s why you need to rethink ‘submit’.
Technology
Should you aim for insanely creative designs or will you get better results from following the herd? Take a dip inside your brain to find out.
Marketing
Are your emails breaking the law? Here’s the essential guide for how to include business cards and email addresses from websites in your marketing.
Marketing
Testimonials are astonishingly powerful for your business; they’re the fastest way to convert lookers into buyers. So why do we avoid asking for testinmonials?
Marketing
If you decide to send a card, here’s how to create a memorable moment of connection, rather than simply filling up their shelf.
Technology
Sliding images or carousels at the top of your small business website are actively hurting your business. Find out why website sliders have had their day.
Money
Imagine losing $4,000 from your business account due to a wrongly disputed charge. This happened to me… and it was a nightmare.
Money
What is the ‘anchoring effect’? Understanding how it works may help you modify your pricing strategy to take advantage of the brain’s irrationality.
Marketing
Should solopreneurs change their name when they marry or divorce? This is one business owner’s experience of the impacts of changing your name.
Marketing
The way you write numbers in your marketing changes how they are perceived by people’s brains and the results you achieve. Here are four writing hacks to help you present numbers for stronger results.
Technology
“Congratulations. You have a bouncing new baby website,” said your web developer. You joyfully look at your sparkling new website, and then realise you have no idea what to do or how to look after it.
Productivity
Writing sales copy about your business doesn’t have to be filled with angst. If you can follow a recipe, you can follow this simple 3-step writing formula that will turn bland words into something powerful.
Technology
Trust is a competitive advantage in business. Clients actively look for reasons not to trust you or what you offer. Here are 10 easy ways to increase the trustworthiness of your website.
Productivity
Most of us barely have time to scratch let alone spend time growing our business. That's where the magic of having a five-minute business growth to-do list comes in.
Productivity
The second you leap into solopreneur life, your passwords start to accumulate like dust bunnies under a couch. So how can you create unique strong passwords that are hard to crack but don't need the ability to memorise the Yellow Pages or need online vaults?
Marketing
‘Find what potential customers are looking for, give them valuable information that fills that need and you will eventually turn them into customers.’ That's one of the golden rules in content marketing. But what happens when free downloads go pear shaped?
Wellbeing
Working by yourself you can miss Christmas being part of a team. Let’s explore why it sucks being a solopreneur and what you can do to recover the Christmas spirit.
Marketing
When the economy is shaky, people change their buying behaviour. They buy different things in different ways and need a bigger why before spending.
Marketing
Being asked to write a LinkedIn recommendation terrifies most people. It is right up there with giving a speech on the fear and avoidance scale. These seven steps makes things easy.
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