Jack Fraenkel is the principal of Motivatories, an internationally acclaimed business improver/developer and people motivator who heads a business improvement consultancy based in both Sydney and in Edinburgh, Scotland.
He is probably best known for developing customer retention strategies that work all year round. Jack is also a riveting public speaker and a Master Networker. His soloist consultancy is centred on business growth and people development, primarily using WoMM; "Word of Mouth Marketing". Jack firmly believes that a word of mouth or "referral" based approach to sales is very powerful, but does not come naturally for most. In fact, in the business world we are not taught to think this way at all.
Look after repeat business and profits will look after themselves - Feargal Quinn, founder of Superquinn Supermarkets
Marketing
Loyal customers return more often, resulting in more sales and lower acquisition costs. Yet many businesses do nothing to encourage loyalty. Here are some simple steps to improve things.
Marketing
Loyalty leaders are successful because they have designed their entire business systems around customer loyalty. Building a highly loyal customer base must be integral to your basic business strategy.
Marketing
Many modern business people understand the value of word of mouth and business networking strategies, but few look to actively drive word of mouth in their sales efforts.
Marketing
The key to networking success is being a good conversationalist and showing genuine interest in another’s business and knowing when to talk about your own . So do you know any good conversation starters?
Starting
Are you facing corporate redundancy and wondering whether now is the time to start your own business? This story could be just the motivation you need for flying solo.
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