Jayne Tancred - Natural health copywriter & marketing coach Manly, 2095
I'm a marketing consultant and copywriter specialising in natural health, and also offer marketing coaching for natural health practitioners and other soul-centred soloists.
Jayne is a marketing consultant and copywriter specialising in natural health. She works with herbal and nutritional supplement manufacturers, natural food and beauty brands and other wellness businesses to create marketing material and campaigns that educate and inspire consumers, building loyalty and trust.
Jayne also offers marketing training and coaching for health practitioners and other soul-centred soloists who are ready to ENERGISE their businesses.
Get in touch with Jayne if you need an experienced, strategic marketer and copywriter to revitalise your natural health website or promotional material, or to learn more about her Business Energetics™ coaching program, which includes face-to-face workshops, online training and one-on-one coaching packages.
Social media links:
"An idea gathers to itself everyone it needs in order to be born." - Richard Bach
Starting
Choosing a New Year’s resolution is easy, but for them to stick you need to ask: did you make a wish or a commitment?
Productivity
Stuck trying to decide what to write about on your blog or social media posts AGAIN? It’s time to narrow down your marketing focus for once and for all.
Productivity
How many times have you had a genius idea, only to do nothing with it? And what are you missing out on when you do?
Marketing
Feeling stuck about where to go next with your marketing? Maybe it’s time to step away from your objectives and instead focus on your intentions.
Marketing
The decorations have hit the shops, heralding the proximity of the silly season. Let’s make it a time of great joy for your business, and start planning your Christmas marketing..
Productivity
Struggling to find the willpower to knuckle down and market your business? Here are seven snappy strategies to help you get out of your marketing slump and back into action again.
Productivity
My business had its 10th birthday recently, prompting me to look back at all I’ve learned from it. Here are 10 business lessons I wish I’d known when I started out.
Productivity
Of all the many things I do in my business, I reckon my regular meditation practice has the most profound and far-reaching benefits. Here are my top 10.
Marketing
It seems I’m not alone in appreciating a witty business name. If you can’t get enough of funny business names either, you’ll be laughing out loud at these! From Amy’s Winehouse and Florist Gump, to Booze Brothers and Sit Happens dog training, here's an all-new list of of punny names for your perusal.
Marketing
Blogging can be one of the most effective ways to market a small business – but what if you’re stuck for ideas? Use these writing prompts to get your brain cells firing!
Marketing
Want your blog articles to be easy to read, easy to write and easy for your readers to take action on? Structure them using this one as a template and you’ll be on the right track.
Productivity
I’ve begrudgingly accepted that I’ll never own a business with a funny name but am deeply envious of those who do. For a laugh, here are some of my all-time favourite funny business names.
Productivity
A heaving to-do list is exhausting. I devoted six months to experimenting with different time management and to-do list strategies. Here’s what I learnt.
Starting
Do you have a crystal clear, compelling vision for your business? If not, you should. This simple framework will show you how to create a business vision that feels truly ALIVE with possibility, power and purpose.
Marketing
Keen to hit the ground running in the coming year, having made major inroads in your business goals? Consider a January business development and marketing blitz.
Marketing
Marketing is to your small business what exercise is to your body. It helps keep it healthy, energised and growing in strength.
Marketing
Been dilly-dallying or making excuses rather than marketing your business? Let’s figure out what you’re really avoiding, and get you past your fear of marketing.
Marketing
Not all your products and services are created equal - some are heroes, and deserve all the glory and attention that goes with that title.
Marketing
Your marketing needs to be consistently seen by the right people in order to gain traction. These tips will help you with your marketing reach.
Marketing
So, you think you don’t need a marketing plan. You’d rather be spontaneous. Well think again, because flying by the seat of your pants may be costing you dearly.
Marketing
Stop! Before you create that next piece of marketing, are you clear about your marketing objectives? If the answer is no, it’s time for some big picture thinking.
Marketing
You may not have the spending power and resources of the marketers at the top end of town, but you can (and should!) adopt their big picture mindset. Here’s how.
Productivity
We business owners are usually found glued to our computers, tablets and phones, but some low-tech gadgets are just as valuable. Here are seven I can’t get by without.
Productivity
When you’ve always done something a certain way, it’s easy to think it’s the ONLY way. When that blinkered limited thinking gets challenged, however, the results can be stunning.
Marketing
Want to up the feel-good factor in your marketing? Empathy is your secret weapon. This case study of a hilarious viral video will help you deploy it.
Marketing
Fed up with facing frustrating roadblock after frustrating roadblock? Want to know how to get motivated? Here's the tried-and-trusted process I use to get myself moving again when I’m stuck.
Marketing
If you feel like a self-conscious twat when you market your business, your efforts are probably making your target market feel icky too. These tips might help.
Productivity
Do you start projects well ahead of deadline and then spend a lot of time mucking around because you’re not under pressure? Jayne Tancred discovered these productivity tips.
Marketing
Many soloists lament that they ‘hate marketing’, but when I dig a bit deeper, I usually find what they really hate is something completely different.
Wellbeing
Most of us think we’re selling time, but really we’re selling our ability to solve problems. This requires creativity, and creativity requires space. Something most of us struggle to find.
Productivity
Do you take a rigorous and conscientious approach to your business, or veer more towards the impulsive and free-spirited way of doing things?
Productivity
Are you addicted to courses, workshops and constantly learning more, more, more about how to run and grow your business? It could be to your detriment.
Marketing
Is your blog stalled or stuck in a rut because you aren’t sure what to write about? These approaches to idea generation might just help you get moving.
Marketing
If Facebook is part of your marketing strategy, you probably fantasise about the day one of your posts goes viral on Facebook, bringing your business to the attention of the world. This week, that dream came true for the team at Flying Solo.
Productivity
Working alone doesn’t mean you can hide in the shadows and avoid using your leadership skills. Instead it puts the onus squarely on you to step up and take charge.
Marketing
If you’re not happy with your business, transform it into one you and your customers love by changing your marketing. Here’s how to get started.
Marketing
Every soloist has a marketing superpower – even if they haven’t tapped into it yet. This quick checklist will help you identify some of yours and put them to work.
Productivity
Many soloists are familiar with the voice in their heads telling them they’re a fraud. Here are three things you can do to silence your limiting beliefs once and for all!
Marketing
Do you hate marketing? If you secretly consider marketing a necessary evil, or if it makes you feel icky or uncomfortable in any way, you’re not alone!
Marketing
We’ve been chatting a lot about logo design in the Flying Solo forum recently, and that got me thinking about the logos that represent my two businesses.
Marketing
Recently I went to see the movie Chef without knowing much about it, and was surprised when it turned out to be an inspiring soloist success story.
Marketing
I recently had to break up with my favourite café. Here’s why.
Productivity
Between sales, marketing and admin, soloists often talk about the challenges of wearing many hats. But for me, only two matter: my maker hat and my manager hat.
Marketing
Is it time to stop letting small opportunities distract you from big ones? Here’s why your target market is not ‘everyone’.
Marketing
The presenters of the TED talks are everything I aspire to be as a speaker. They’re captivating on stage, with messages that educate, entertain and inspire.
Marketing
While travelling through California recently, I met some small-business owners in the tourism industry who reinforced some valuable marketing lessons.
Marketing
Everything about an online forum is just like a party in real life – including the basic rules of etiquette.
Wellbeing
Back when I had a job, eating at my desk was something I did occasionally, and under extreme protest. So I’m not proud to admit that I’m writing this article with a sandwich by my side.
Marketing
In conversation, using the right tone of voice is second nature, but every now and then you’ll miss the mark. When you do, stand by for an instantaneous emotional response from the person you’re talking to.
Marketing
Much as I love interacting with customers on social media, I’ve recently been reminded how much more I love talking with them in person.
Technology
I wholeheartedly believe that you get what you ask for, so I’ve decided to tell the universe about a few soloist-friendly gadgets I reckon someone needs to invent quick smart.
Starting
I’ve recently become addicted to My Kitchen Rules (MKR), not because I have any culinary aspirations of my own, but because it has many business lessons to teach us. Well, that’s my excuse anyway – and I’m sticking to it.
Wellbeing
In my old corporate life, taking a sick day meant making a single phone call to my boss telling her I wouldn’t be in the office, and asking her to handle anything urgent.
Marketing
Launching my business wouldn’t have gone as smoothly without a little help from my virtual team – that’s you!
Wellbeing
The right business partner can shine a light on your strengths and weaknesses, helping you to thrive when you’re on your own.
Starting
Today marks four years since I left the corporate jungle, so I’ve been reflecting on what I’ve learnt from my soloist adventure so far. Here are a few of my highlights.
Marketing
How do prospective customers respond to your sales spiel? If you’re not getting the conversions you want, it might be time to review your approach to face-to-face sales.
Wellbeing
Most days I’m bursting out of my skin with ideas and work enthusiasm, but today – to be honest – I’m feeling flat.
Marketing
Whether you’ve put conscious thought into it or not, your business already has a brand personality – and if you’re a soloist, it’s probably closely aligned to your own.
Marketing
Are you happy with how your business is going? Or do you wish it would change a little – or a lot? You might need to look at your small business marketing strategy.
Wellbeing
How skilled are you at what you do? If you’re so experienced at your job that you can pretty much do it on autopilot, it might be time to refocus.
Wellbeing
Today is the first day of my holidays, and instead of wandering the streets of a city I’ve never been to before, I’m in a café with my laptop writing this newsletter.
Wellbeing
While I’m starting the New Year with excited optimism, a friend facing redundancy is wondering how he’ll support his children.
Productivity
Most of us have resisted taking steps and making decisions that would be perfectly good for us and not that difficult. So why the hesitation? Here are some ways of overcoming resistance.
Productivity
When asking your target audience to sample your product, are you confident enough to ask for the feedback you actually need? A recent experience of asking for feedback gave me a rude awakening on this front.
Starting
The recent passing of Steve Jobs got me wondering what the rest of us mere mortals could learn from such a visionary businessman and creative genius.
Wellbeing
Of all the many enlightening things I heard at Flying Solo Independents’ Day this year, one has been a light bulb moment and triggered a real shift in my thinking.
Wellbeing
The other night, just as I was saying to a friend “If I keep this up I’m going to burn out”, there was a loud POP in my kitchen.
Productivity
If free-forming works for you, then by all means go for it. But I have to say, I don’t understand the appeal of being a soloist without a business plan at all.
Productivity
Recently I’ve met two young designers who use objects discarded by others as the starting point for their work. It’s really got me thinking about the importance – or otherwise – of originality.
Wellbeing
I’ve always felt that our businesses have souls and, to a degree, a life and business journey of their own. Does this sound extreme or do you agree?
Wellbeing
Working on your own raises many challenges, not the least of which is handling the highs and lows without having anyone around to share them with.
Wellbeing
It’s natural for soloists to watch the pennies, but I’ve been wondering: are there times when skimping is a false economy?
Wellbeing
Of all the roles at FSHQ, one of the most important is the Mojo Manager. It is important to have some form of accountability.
Wellbeing
It’s not every day you see a soloist with passion, commitment and pure heart portrayed on the silver screen.
Starting
Choosing a New Year’s resolution is easy, but for them to stick you need to ask: did you make a wish or a commitment?
Marketing
A friend of mine joined a business networking group to gain referrals from other members, but found himself under pressure to hand them out, too.
Starting
Lots of soloists in start up mode make cheap and cheerful choices, stopgaps, with the intention of switching to something more sophisticated later.
Productivity
It takes guts to ask for help, but swallow your pride and take the plunge and you’ll be blown away by the willingness of others' to be involved in knowledge sharing.
Productivity
Have you ever recorded just how much of your day’s work is billable hours and how much is non-billable hours? I did, and the results were scary.
Productivity
I’ve been trying my best to build some flexible working hours into my workday. Just a little, mind you.
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