In a galaxy far, far away Jo McComiskey was a creative director for ACP magazines and a freelance stylist for lifestyle shoots. Fast forward to a retail business owner in bed linen- creating beautiful images and spaces to inspire customers and crafting words to motivate fellow retailers.
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Retail is dead, right? Not by a long-shot says Jo McComiskey. As Seth Godin once said: People don’t buy goods and services they buy relations, stories and magic.