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Jon Bird is Chairman of Octomedia, publisher of Inside Retail, and also Chairman of IdeaWorks, Australia and NZ's leading retail marketing agency.
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"It's not what it is, it's what it could be." - Mickey Drexler, CEO J.Crew
By Jon Bird
They clog customers’ mailboxes, yet some retailers swear by them. So do catalogues still have a place in retail marketing, or is there a better way?
One of the most powerful forms of media available to every bricks-and-mortar retailer, regardless of whether your budget is big or small, is the store window.
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Small business and lifestyle business are Australia's fastest growing sectors – this lifestyle business community site was created for those running a small business of one to five people. Here the solo, micro and lifestyle business owner will find small business forums, a small business directory, free resources, help, tips and advice on: starting a small business; working smarter when working from home; effective small business marketing; small business networking; the lifestyle business design mindset; staying balanced as a small business owner; small business technology advice and small business finance tips.