Julia is the founder of The Business Bakery, a business designed to help people improve the profitability of their businesses. Julia and the team create 'Recipes for Profit', publish 'Lunch and Learn' ideas, and curate useful information for the time challenged, cash strapped business owner.
Julia is the author of 'How to Bake a Business' and the finance expert on 'Kochies Business Builders'. She's also a popular keynote speaker, writer and profitability coach.
Before she saw the light, Julia was ensconced in the corporate world as a partner at global consulting firm Deloitte. Now, with four young children, a husband and a dog she is out to prove that it is fun and profitable to run a business while raising a family.
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"Insanity: doing the same thing over and over again and expecting different results" - Albert Einstein.
What’s the secret to setting and getting the right price? Put on your big person pants and be the boss of your price, says Julia Bickerstaff.
We’ve all had those days where we wonder ‘What’s the point’. If you are running your own business, it might be worth trying one of these ten ideas before chucking it all in.
Customers are a funny bunch. Some are willing and able to pay a lot more for your product than others, which – from a pricing perspective – is actually a tad annoying.
Bulk discounts are commonplace in retail, but do quantity discounts have value if applied to your services? It all comes down to a matter of choice.
Don’t let low-price terminology drive your customers away. Use confident pricing language in your pricing strategies and you will instil confidence in your clients.
A common shortcut to working out pricing is to charge the same as your competitors, but the competitor pricing strategy isn’t always the best method.