The LinkedIn profile featured section enables you to showcase posts, LinkedIn articles, links and documents on your LinkedIn Profile. This is one of my favourite LinkedIn Profile features because of how it allows you to feature content. And while it’s true that you could previously publish LinkedIn articles and add links and photos to the About, experience and some other sections of your profiles, the featured section changes the prominence a LinkedIn article now has on your LinkedIn Profile, lets you feature posts and does a better job of showcasing external website link imagery.
In this article I provide a guide on the best times to post on LinkedIn during COVID-19. I recommend you use this information as a reliable starting point to decide when to post content on LinkedIn, and then review your LinkedIn Profile and Company page analytics. Importantly, your company page analytics do not capture the time you posted, so you’ll need to track this separately (which I recommend you do in the short term). If you are using 3rd party scheduling tools (e.g. Sprout Social, Buffer, Hootsuite, etc) the time of posting will be captured.
nviting your connections to follow your LinkedIn Company Page is a great way to increase your followers. At the time of writing this update, LinkedIn is allowing you to invite 100 connections per month to follow your LinkedIn company page. You must be an Admin of your LinkedIn Company Page to access this feature.
There is no question that LinkedIn can be a huge time waster if you don’t have a game plan when you’re there. In this way, it’s the same as social media platforms where some people confess they spend ‘hours’ scrolling through the trials and tribulations of their friends and followers.
Have you ever thought about how you might approach your business differently if the internet did not exist? This idea sprouts from the anti-marketing discussion I occasionally have with people who feel overwhelmed by ‘all the things’ they feel pressure to show up for in their marketing activities for a business in the digital age.
What is the number one reason you do not spend time on LinkedIn? Many people say it’s because they’re not sure how to approach it. They know it’s not the same as Instagram and Facebook (which is true, because it’s not social media) and so it feels less familiar.⠀
As a brand advocate and trainer for LinkedIn, Think Bespoke was invited to attend the Australian launch of LinkedIn stories. As part of this session, the LinkedIn stories Product Manager. Tiffany Huang, walked us through the features, how and why you might use it and provided some thought starters for content creation.
What I am loving about the shift to delivering business services online is the opportunity to embrace the phone call and revert back to some more traditional methods to stay meaningfully connected with my clients.
Am I describing you? You may have LinkedIn on your phone or your desktop, and be thinking “Well I’m just not really sure what to do with LinkedIn and it’s changed, so I don’t really know how to use it”. This is common, and you are not alone. Taking the First Step on LinkedIn Please […]
I live with one of those people who is bursting with business ideas. Before starting our own separate businesses in the late 1990s, my husband and I used to spend night after night brainstorming his business ideas. We were both gainfully employed and he had the fire in his belly to be his own boss and do things his way.
A colleague of mine has been giving me her personal requests for the LinkedIn insights she’d like me to share about how to use LinkedIn effectively right now. I love that she reads my articles and then implements my tips, and I also love that I feel like a DJ taking requests right now! If you are fairly comfortable with LinkedIn and your profile is presenting the best version of you [based on your goals for spending time on LinkedIn], here’s what I think you should be doing right now to stay meaningfully connected to your LinkedIn Community.
There is no time like the present to review your LinkedIn Profile and tidy it up. Here’s my recommendations for ‘tending to your LinkedIn garden’ to make sure it’s serving your goals right now.
How did we get here? This was initially my thought process. When my upcoming ‘in real life’ training events were cancelled or postponed (e.g. speaking at conferences, facilitating workshops and being an expert on a guest panel at a local business event), I took a deep breath and considered my options.
If you are planning to attend a conference or trade show, either as an attendee, panel member or guest speaker, this is an opportunity to showcase your participation in an industry event and celebrate the learnings from others.
As you start to take your personal branding more seriously, the photography you use within your business to promote your business will become more important. With your LinkedIn Profile, you can have a headshot photo AND a background image, which should have the same look and feel as your website and the banner pages on your social media profiles. Here’s how you can make the most of this feature for your LinkedIn Profile.
Karen Hollenbach has seen a lot of mistakes made by people on LinkedIn. Here she shares the nine most common ones.
Here are the 4 steps you need to follow to conduct searches for potential clients, which can start with searching people or companies. You also have the option to filter your search, and how much you can filter will depend on if you have a free, or premium account.